Your Best Marketing Employee Doesn’t Work for You
The Marketing 32 Minute
As promised: 1 growth insight. 1 minute or less. Every week.
Who is the hardest-working member of your marketing team?
It might not even be on your payroll.
It’s your patients.
Specifically…
The ones leaving reviews.
Think about the last time you booked a restaurant, hotel, or contractor.
Did you check the reviews first?
Your future patients do the exact same thing.
The difference is…
Most dental practices treat reviews as an afterthought.
The highest-growth practices treat them like a marketing system.
More high-quality reviews lead to:
• Higher trust
• Better Google visibility
• More website clicks
• Higher conversion rates
• More booked appointments
Lesson?
Don’t just ask for reviews.
Build a process that makes asking automatic.
The best time to ask?
Right after a patient says something like:
“I love my new smile.”
“That was so much easier than I expected.”
“You guys were amazing.”
That’s when excitement is highest—and great reviews happen naturally.
Action:
Ask your team this question:
“If a patient has a 5-star experience today… who is responsible for asking for the review?”
If the answer isn’t crystal clear…
You’ve found an opportunity.
Every happy patient who doesn’t leave a review is a marketing asset left on the table.
— Marketing 32
P.S. Want to identify hidden opportunities like this throughout your practice? Take our free 32-Point Practice Growth Diagnostic and discover where you can improve your marketing, patient experience, and growth systems.
https://diagnostic.
