The Marketing 32 Minute

As promised: 1 growth insight. 1 minute or less. Every week.

Running ads…

…but not getting the results you expected?

Before you blame the ads…

Take a look at your account setup.

We’ve audited hundreds of dental ad accounts, and one mistake shows up over and over again:

Everything is crammed into one campaign.

Implants.

Invisalign.

Emergency.

Cosmetic.

General dentistry.

All competing against each other.

The result?

The ad platform has no clear idea who your ideal patient is.

Instead of optimizing for one type of patient…

It’s trying to optimize for everyone.

Lesson?

The best-performing ad accounts are built with focus.

Each high-value service should have:

•    its own campaign

•    its own audience

•    its own messaging

•    its own landing page

•    its own conversion tracking

Why?

Because someone looking for dental implants isn’t searching for the same thing as someone with a toothache.

Different patient.

Different intent.

Different message.

When you match the right message to the right audience, two things usually happen:

Your cost per click goes down.

Your cost per booked appointment follows.

Action:

Open your ad account and ask yourself:

“If I were a brand-new patient looking for this specific service… would this ad feel like it was written just for me?”

If the answer is “not really”…

There’s a good chance your campaigns are too broad.

— Marketing 32

P.S. Curious how your marketing stacks up? Take our free 32-Point Practice Growth Diagnostic and uncover opportunities to improve your marketing, patient acquisition, and overall practice growth.

https://diagnostic.marketing32.com/