In this episode of The Marketing 32 Show, Brett Allen sits down with Lani Grass, Founder of Wave of Women, to discuss how women dentists can build confidence and leadership skills. Lani shares how mindset shifts can transform the way dentists lead their teams, why personal branding is key to patient trust, and how to overcome the overwhelm that often comes with practice ownership. She also gives advice on setting boundaries and staying true to your values for long-term success.