Marketing 32 Show
Find Your Favorite Interview:
“It’s All Sandcastles”: How Dr. Anthony Do’s Journey From Burnout and Suicidal Ideation to Faith Reveals Why Dentistry’s Achievement Culture Is Killing Us
Dr Anthony Do explains why he considered selling the practice to escape, how reading ancient philosophy and modern psychology led him to understand virtue, and the gap between expectation and reality as the source of suffering, and most powerfully, why his golden nugget—"it's all sandcastles"—is not nihilistic but liberating
“The Answers Are in the Data”: How Dr. Aditi Agarwal’s Practice by Numbers Reveals Why Dashboards Transform Struggling Practices Into High-Growth Operations
Most powerfully, Dr. Aditi Agarwal shares her golden nugget: saying yes to hard things, even when they make you uncomfortable, has served her well every time
“It’s Still Really Early”: How Connor Ludlow’s Annie AI Reveals Why 100 Missed Calls Becoming 100 New Appointments Is Just the Beginning of AI’s Impact on Dental Practices
Connor Ludlow does exactly that, and after two and a half years of building, iterating, and working with thousands of dental practices, he's discovered something that most AI startups and dentists get wrong
“There’s a Difference Between Busy and Productive”: How Lana Rivera’s Inside-Out Framework Reveals Why Practices Stay Maxed Out and How to Fix the Leaks in Your Bucket
Lana Rivera decides to leave clinical practice and build her own consulting firm, she names it NMG Practice Solutions (standing for "no me gusta"—Spanish for "I don't like that"—the family joke that she creates solutions for problems doctors don't like)
“Every Conversation Has Consequences”: How Lisa Copeland’s 40 Years of Speaking and Dental Communication Expertise Reveals Why Clarity Creates Movement and Memorable Moments Transform Practices
Lisa reveals why patients who say "I need to think about it" are usually saying "I'm afraid," why "that's too expensive" really means "I'm confused or don't have enough information," and why "I'm too busy" is actually code for "I don't trust you yet"—and how missing these hidden meanings leaves money on the table and patients walking away.
“We Ought to Lean Into Partnerships”: How Josh Rich’s Reveals Why Dental Practices Need Clerri to Win
In this transformative conversation, Josh reveals the staggering financial impact of converting cash-pay patients to membership patients: a 76% increase in visit frequency, 176% increase in treatment acceptance, and 2.6 times fewer no-shows.
“Is Doing Better and Being More Careful Actually a System?”: Why Erin Glending’s High Reliability Framework Can Cure Burnout and Transform How Dental Practices Really Work
In this practical and eye-opening conversation, Erin introduces the concept of High Reliability—a system developed in aviation, nuclear power, and the military, adopted by enterprise healthcare
“If You Don’t Track It, You Won’t Improve It”: Why the DSO Model Failed and How Dental Partners Can Find a Better Alternative with Ian McNickle
In this eye-opening conversation, Ian reveals why DSOs concentrate too much power at the holding company level, how he decentralized Icon's structure, why he made his board majority doctors, and how Icon offers doctors the best of both worlds
“Stop Asking Who Made the Mistake and Start Asking What System Allowed It to Happen Again”: Why Your Unicorn Team Member Is Actually Your Practice’s Biggest Vulnerability
In this incredibly practical conversation, Rebecca reveals why the moment you have a "unicorn team member"—that one person who knows everything, knows where all the passwords are, knows how to schedule correctly, knows how to present cases, is the one everyone goes to for insurance problems—you've actually created a practice that ISN'T a system but a dependency that puts catastrophic stress on your strongest people.
“We Tend to Work IN the Practice, Not ON the Practice”: Why Your Team Already Knows the Solution But Doesn’t Know How to Articulate It
In this deep conversation, Callie reveals why morning huddles must start with positivity and celebrating yesterday before unpacking opportunities, why the year you took technology from paper charts to computers you were taught "do things this way" but never told WHY, and why the most successful practices aren't the ones with perfect systems but the ones willing to experiment and celebrate what they're learning as they're learning it.
“I Reduced My Overhead by 20% Just Like That”: Why Private Practices Are Paying 60% More Than DSOs for the Exact Same Supplies
Dr. John Montoya has been practicing dentistry for over 25 years in Boulder, Colorado, and after owning multiple practices throughout his career and experiencing both sides of vendor pricing (the economy-of-scale benefits and the single-practice penalty), he founded Dental Purchasing Partners to level the playing field.
“Google Started Indexing Social Media in July 2025”: Why Your Dancing Videos Won’t Help AI Understand Your Dental Implant Expertise
Rita Zamora is a dental social media expert, speaker, and author of "Get Found, Get Liked, Get Patients: Making the Most of Social Media," and as founder of Connect90, she helps practices increase visibility, build trust, and influence which dentists get recommended in today's AI-powered search environment.
People Don’t Buy Solutions to Problems They Don’t Perceive to Have”: Why 95% of Case Acceptance Happens Before You Ever Mention the Crown
Eric Vickery spent over a decade managing dental practices before becoming a coach in 2001, and he's since coached more than 250 dental offices nationwide through All-Star Dental Academy, where he's now president of coaching alongside 13+ coaches working with approximately 150 offices monthly.
If We’re Not Failing, We’re Not Trying”: How Turning Dentistry Into a Trade and Celebrating Failures Built a Multi-Location Powerhouse
Denae Black, Owner and consultant of Dental DNA Consulting, she takes clients through a three-phase journey—Dream It (define what you're building), Narrate (create a customized plan), Accelerate (roll up sleeves and implement)
“You Do Teeth, Not Brain”: Why Your Competitor for Talent Isn’t the Practice Down the Street—It’s Papa John’s Pizza
Kara Kelley, CEO of Clinical HR and nationally recognized HR strategist, has spent her career helping dental practices navigate the uncomfortable truth that the hiring crisis wasn't created by the pandemic—it was compounded by it.
From COVID Grad to $8M in 5 Years: How a New Dentist Built a Group Practice with Christmas Cookies and Negotiation Power
Dr. Rehan Shahid calls himself "the business guy who just happens to be a dentist"—and in five short years since graduating in 2020, he's built a four-location group practice generating nearly $8M annually, all 100% privately owned with zero private equity involvement.
“A No Isn’t a No—It’s a Not Right Now”: Why Following Up on Unscheduled Treatment Is Patient Advocacy, Not Pestering
Olivia Smith never intended to spend her career in dental operations—she was a marketing and business management major who needed an externship to graduate.
Why Lottery Winners Return to Baseline Happiness (And What Dentists Can Learn From It)
Dr. Martin Mendelson, founder of Metamorphosis Coaching and former Spear Education resident faculty member, has worked with thousands of dental professionals who are working harder every year but not moving forward.
“I’m Happy to Discuss Our Fees”: The 3-Word Phrase That Transforms Price Objections Into Consultations
Debra Engelhardt-Nash has witnessed the damage firsthand: front desk staff creating so many "gates and barriers" that potential patients would need to "bring in a magic show and a dog that does tricks" just to book an appointment.
“I’m Just the Dental Assistant”: Why the Industry’s Most Undervalued Role Holds the Key to Patient Trust
Kevin Henry's journey from covering small college athletes to editing Dental Economics and launching the Dental Assistant Nation podcast reveals a career built on championing the underdog.
