The Marketing 32 Minute

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It’s the businesses already within a few miles of your office.

Hundreds of local companies are frustrated with traditional dental insurance. High premiums, limited coverage, waiting periods, and low annual maximums leave both employers and employees dissatisfied.

That’s where your in-house membership plan can become a powerful growth engine.

Instead of waiting for patients to find you, create a simple outreach strategy to local businesses:

Identify companies with 5–100 employees.

Reach out to the owner, office manager, or HR contact.

Offer to become their preferred dental provider through your in-house membership plan.

Position it as an affordable alternative (or supplement) to traditional dental insurance that provides better preventive care and meaningful savings.

Many small businesses can’t afford comprehensive dental benefits, but they still want to offer something valuable to their team. Your membership plan can solve that problem while introducing your practice to dozens—or even hundreds—of potential long-term patients.

A great way to start is by building a simple list of local businesses, assigning outreach to a team member, and creating a repeatable process for follow-up. Like any successful marketing channel, consistency beats intensity.

It doesn’t take many successful partnerships to create a steady stream of new patients every month.

To your success,

The Marketing 32 Team

P.S. Wondering if your practice is missing other opportunities like this? Complete our complimentary 32-Point Diagnostic to see how your practice scores across all 32 growth drivers: https://diagnostic.marketing32.com/