Most dentists don’t have a marketing problem.
The Marketing 32 Minute
As promised: 1 growth insight. 1 minute or less. Every week.
They have a visibility problem.
They don’t know what to ask.
They don’t know what “good” looks like.
And they don’t know how to verify whether marketing is actually driving growth.
So here are 5 questions you should ask your marketing company this month:
1️⃣ How much production did your efforts generate last month?
Not leads.
Not clicks.
Not impressions.
Production.
If they can’t connect their work to real dollars inside your PMS, you don’t have marketing — you have activity.
2️⃣ What is our true cost per acquired patient?
You need:
– Cost per booked patient
– Show rate
– Average production per new patient
– 90-day production minimum
If they only report cost per lead, they’re stopping the story too early.
3️⃣ Which channel is producing the highest-value cases?
Not all new patients are equal.
Are implants coming from Google Ads?
Is SEO producing hygiene-heavy patients?
Are referrals your most profitable source?
If you don’t know which channel drives your most profitable cases, you can’t scale intelligently.
4️⃣ What are you actively testing and improving right now?
Marketing should evolve monthly.
Ask:
– What are we testing?
– What did we learn last month?
– What changed because of that data?
If nothing is changing, nothing is optimizing.
5️⃣ Can you show me a simple ROI summary?
You should be able to see, clearly:
Marketing Spend → Patients → Production → ROI %
If the reporting feels confusing, inflated, or heavy on vanity metrics, that’s a red flag.
Here’s the uncomfortable truth:
Many marketing companies rely on the fact that dentists don’t know what to ask.
And if expectations are vague… performance can stay vague.
Growth should be:
– Measurable
– Transparent
– Predictable
– Accountable
You deserve to know whether your marketing partner is actually moving the needle — or just staying busy.
At Marketing 32, we integrate directly into your PMS and connect our marketing efforts to real production generated in your practice — so there’s no guessing and no smoke.
Because if it can’t be measured, it can’t be scaled.
Reply “Audit” if you want a simple framework to evaluate your current numbers.
