The M32 Minute
1 Growth Insight. 1 Minute or Less. Every Week.
3 Ways to Prevent “Sucktember”
"We noticed you're overdue for your visit. Would you like us to find a convenient time for you before the fall gets busy?"
Lost Two Hygienists? Don’t Panic.
Constraints often force the innovation that creates the next stage of growth.
If Patients Can’t Find You, They Can’t Choose You
We’ve seen practices spend thousands of dollars on advertising…
Your Best Marketing Employee Doesn’t Work for You
Think about the last time you booked a restaurant, hotel, or contractor. Did you check the reviews first? Your future patients do the exact same thing.
Your Ads May Not Be the Problem
The ad platform has no clear idea who your ideal patient is. Instead of optimizing for one type of patient... It's trying to optimize for everyone.
Busy Doesn’t Always Mean Productive
The most successful practices don’t just work harder. They build systems that work harder.
The Fortune Is in the Second Conversation
The biggest missed opportunity isn’t the first conversation.
One of the biggest missed opportunities for most dental practices isn’t another ad campaign.
Sometimes the problem isn't attracting patients. Sometimes it's what happens after they find you.
You Can’t Fix What You Can’t See
Sometimes the problem isn't attracting patients. Sometimes it's what happens after they find you.
The Biggest Mistake Practices Make With Treatment Plans
At your next treatment consultation, challenge yourself to spend more time asking questions than giving answers.
Why Some Practices Attract Big Cases (And Others Don’t)
One practice we worked with changed almost nothing about their services… …but completely changed HOW they communicated them.
The Most Expensive Word in Dental Marketing
The fastest-growing practices are usually known for something specific.
Most dental practices are fighting for attention online.
Most practices quit before trust compounds.
The Ground Marketing Strategy That Still Works in 2026
It’s becoming the trusted local dentist inside your community.
The silent killer of dental growth (and why most practices don’t see it)
But most don’t realize they’re losing more opportunities than they’re gaining—all because of one silent killer:
Everyone’s fighting for attention online.
What Most Practices Ignore. Ground marketing feels “old school.”
There’s one metric that quietly predicts whether your practice grows…
How many days it takes a new patient to get scheduled after they decide to call you
Most dental marketing focuses on one decision:
Marketing doesn’t end when the patient books. That’s when it becomes most important.
If you want to know the future of your practice…
Look at your schedule. Because your schedule is the most honest scoreboard in your business.
Discounting is quietly killing your practice.
It trains patients to shop you — not trust you.
