​​​​Dr. Paul Goodman is the Founder of Dental Nachos, a professional development and continuing education company that supports dentists, dental students, and teams at every stage of their careers. Known as Dr. Nacho, he launched Dental Nachos in 2017 to foster community, reduce stress, and increase success within the dental profession. A practicing general dentist and managing partner of a multi-location group practice in New Jersey, he is also a transitions broker and the creator of Dentist Job Connect, a platform that helps match dental associates with hiring practices.

 

Here’s a glimpse of what you’ll learn:

• [2:19] Dr. Paul Goodman shares his mission to reduce dentists’ stress and create supportive communities
• [6:34] Why implants are more predictable and less stressful than traditional dental procedures
• [8:26] The origin story of Dental Nachos and why “nachos” represent the messy, shared experience of dentistry
• [12:54] Why Dr. Goodman stepped away from clinical dentistry and how he manages multiple business ventures
• [15:16] Creating a treatment plan for career success and the importance of tracking insurance adjustments
• [20:59] How Dentist Job Connect helps both practice owners and associates find the right fit

In this episode…

Feeling overwhelmed in the operatory and unsure how to chart a path to long-term fulfillment in dentistry? Many dental professionals silently struggle with stress, burnout, and uncertainty, often feeling alone in an industry that doesn’t always reward emotional honesty. What does it actually take to thrive as a modern dentist?

According to Dr. Paul Goodman, a seasoned dentist and industry thought leader, success starts with treating your career like a patient by diagnosing problems and building a treatment plan for personal and professional growth. He highlights that many dentists ignore critical outside-the-operatory stressors like insurance adjustments, hiring challenges, and team turnover until it’s too late. The result is often unnecessary frustration and missed opportunities. Dr. Goodman emphasizes the value of community, mentorship, and strategic delegation to reduce stress and prevent burnout. By focusing on connection and showing up for real-world conversations, dentists can create more predictable, fulfilling careers.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Paul Goodman, Founder of Dental Nachos, to talk about reducing stress and building a thriving dental career. They explore how to create a treatment plan for success beyond the operatory, why clinical predictability matters, and the true value of community support. Dr. Goodman also gives advice on transitioning out of the chair and into new leadership roles.

Resources mentioned in this episode:

• Brett Allen on LinkedIn
• Marketing 32
• Dr. Paul Goodman on LinkedIn
• Dental Nachos
• Dentist Job Connect
• Mark Costes on LinkedIn
• Aldonna Ambler on LinkedIn

Quotable Moments

• “My motto up here — keep all crying on the inside when you’re a dentist.”
• “Dental implants cannot get decay… I think it’s very cool that we’ve invented something better.”
• “The mission was if dentists got to know each other earlier, they would hate each other less later.”
• “You have to pay attention to all of your business children if you want them to grow.”
• “Face-to-face regional dentist interaction is the way to truly do something magical in your career.”

Action Steps

1. Create a treatment plan for your dental career: Applying the same care to career planning as patient care leads to long-term fulfillment and reduced stress.
2. Attend local dental events: Building in-person relationships fosters collaboration, reduces isolation, and opens up new professional opportunities.
3. Track and assess insurance adjustments early: Understanding how insurance impacts revenue helps you make better financial decisions and avoid profit loss.
4. Build a support team around your non-clinical ventures: Delegating tasks to others allows you to scale ideas without burning out or neglecting core responsibilities.
5. Stop DIY-ing every part of your business: Hiring experts in areas like HR and marketing leads to more efficient growth and frees up your time.

Sponsor for this episode…

This episode is brought to you by Marketing 32, the only dental marketing agency with the Practice Impact Formula™ for predictable growth without financial risk.

With a focus on new patient generation, addressing missed opportunities, and expert scheduling, Marketing 32 has helped over 170 practices in the US, Canada, and Australia. Grow in 30 days, or you don’t pay — it’s that simple.

To learn more, visit marketing32.com and schedule a 15-minute discovery call. If you’re a visionary practice ready for impact, Marketing 32 is ready to help you grow!

Episode Transcript:

Intro: 00:13

You are listening to The Marketing 32 Show with your host, Brett Allen.

Brett Allen: 00:18

Hi, Brett Allen here, host of The Marketing 32 Show, where I connect with leading dentists, dental influencers and industry experts to uncover the latest and greatest on how you, as docs and teams, can grow and thrive in your dental practices. This episode, as always, is brought to you by the team here at Marketing 32. We are the only dental marketing company that I know of that is truly invested in your growth. And if you’re not growing, then we don’t get paid. We really try to find those doctors that we know we can have a huge impact for, and we know we can deliver value for.

So if you need help with growth or with your marketing, reach out to us at Marketing 32. And and let’s have a call and see if this would be a great fit. Quick shout out to JJ local tuatara. She and her firm help docs with financials and taxes as a CPA, but also I think they go above and beyond that. They get into what budgeting is required for growth and how your associates and your team.

Different metrics you can look at to make sure you’re you you’re leveraging them for growth. So excited to introduce today who is on our show Dr. Paul Goodman. He is his reputation precedes himself. A lot of you guys know him in the industry. Paul’s dream was not to be a dentist.

It was to play in the NBA for the Philadelphia 76ers. That dream did not work out because he was too slow and lacked the traditional body type of an NBA star. That’s true. Dr. Goodman’s new dream is to help dentists decrease stress, increase success, and reduce crying inside the Dental Nachos and Dentist Job Connect community, both created to help dentists and humans in need. Dr. Goodman’s motto is ABC always be connecting.

And he’s here to connect with you today. Thank you for being on the show, doctor.

Dr. Paul Goodman: 02:19

Awesome. Thanks for giving me this opportunity to share. I don’t know if this is going to be on video, but my motto up here keep all crying on the inside when you’re a dentist. That is a fun joke, but also a very frustrating part of what we do. It’s really, really difficult to constantly have to be on stage, not really ever being allowed to show your true feelings as a dentist.

And while I make a fun joke about it, it is a huge frustration and something people should know more about. Whether you work in a dental office, whether you’re a patient, dentist, or people. To one of my videos that’s very popular. The closing line is no one really likes the dentist, so we may as well like each other, each other, which is a big part of Dental Nachos. So appreciate you having me on.

Brett Allen: 02:59

Yeah. Excited to talk with you deeper and talk to you with you more about Dental Nachos. But before we kind of get into that, let’s kind of go back to day one. Why dentistry? How did you get into dentistry and what do you you know, you’ve grown a practice now and ultimately dental not just tell us that story.

Dr. Paul Goodman: 03:15

So back in the 90s, you know, I graduate high school in 95. The traditional career paths for people in central new Jersey were dentist, doctor or lawyer, dentist, doctor or lawyer. So there was not as many cool creative careers that exist in 2025. There were some advantages and disadvantages, but I wanted to be a doctor like George Clooney from ER, a lawyer attorney like Tom Cruise from A Few Good Men, or a dentist like my dad, thrilled that I chose dentist like my dad. My dad was an amazing dad and mentor, sadly passed away in 2016, but he always said that it’s great to be your own boss.

It’s great to be your own boss. And I really took that part as something that I would like to do, also like helping people. So I did a seven year program. I did three years at Villanova, four years at Penn Dental School. That was a cool thing because I got to save a year of tuition.

I was automatically into dental school as long as I kept up my grades in Villanova. Not many people know about these programs, but they are still out there. When you go to dental school, you know, in medical school, you follow doctors around the hospital and then you do a residency. So in medical school, the medical students get some hands on experience. Not much, but they’re mainly there to kind of follow doctors around the hospital and see how the hospital works.

And then they do residencies, which I think is a phenomenal way to learn a skill. And I think there’s many problems with how dentists are pushed out into from the dental school experience, into the real world. My dad said, don’t come practice with me right away. He did the Air Force, which he thought was a great experience. But in the Air Force there was no teachers there to help him.

There were just other Air Force generals. I don’t know the military rankings. So I apologize if I’m not saying that. Right. But basically he was in his own room and he was having with the problem was a patient.

He could go to another, bigger, stronger Air Force general who was a dentist and say, would you come help me? But that person had a patient. So many times they said, I don’t have time to help you, Dr. Goodman. So he’d have to go back and figure it out on his own, which he said was a good experience, but not a great one. I mean, he got and I might be kind of, you know, just exaggerating.

But he basically said these other Air Force dentists had patients to a general practice residency. You are there to learn under bigger, stronger dentists who don’t have patients. They’re there literally to come into your operatory and say, this is how the crown should be done. Here’s how it implants place. And I loved it.

I stayed for three years. I got the place 150 implants. That was a big deal. Back in the 2002 to 2005, I just had one of my dental school classmates here, actually at NATO headquarters. And I can tell you things that I don’t like pretty easily, and I don’t like the full contact arts and crafts part of dentistry.

It’s full contact arts and crafts on people who don’t want to be there because arts and crafts are unpredictable. You do a filling, you do a crown. It’s this artwork, but you’re not always sure how it’s going to turn out. With Implant Dentistry, I really love that because it was predictable. You place an implant, you screw something into it.

They make hundreds of thousands of screws and I just love that part of it. And also, I know it’s not the point of this podcast, but I want to point out that dental implants can not get decay. There’s only three things that can happen to a tooth that are not so great. It can break, bone can shrink, and it can get a cavity. And I think it’s very cool that we have invented something that is more resistant to the risk factors that attack teeth.

And this is very controversial to dentist because they love the natural tooth. Okay. Laugh of a child.

Brett Allen: 06:33

Yeah. Especially bio dentist.

Dr. Paul Goodman: 06:34

World peace laugh of a child. World peace. Nothing compared to dentin and cementum. And I joke with them and saying, I really love that dental implants were more resistant to risk factors. They can have problems too.

So I’m clear. So I did that residency program, I came out, I joined my dad and his partner in practice. I was teaching for an implant company called Hyacinth, teaching dentist how to place implants. I was also running a little study club in Philadelphia called the Rising dentist Study Club, which our mission was if dentist got to know each other earlier in their career, they would hate each other less later. That was truly the mission.

I said, why don’t we get together and be friends when we’re younger? dentist and this kind of comes back into play with Dental Nachos. So then teaching, practicing with my dad and my brother, we bought another practice. I always wanted to we brought in-house specialists into our practice. We have a surgical prosthodontist, a periodontist.

And in 2017, a year after, sadly, my dad had passed away, dental Facebook group had become a thing and I am someone who likes to share my thoughts. So I was on these groups that were there, but I said, you know what? I’m pretty opinionated. Why don’t I start my own group about implants and practice management and bringing people together? And she’s not usually here, but you can actually see her head over the computer there.

I’m sure she loves me pointing her out, but that’s my wife, Mrs. Nacho. She loves that name. You could wave there for a second if she doesn’t hear me. I’m so. Most good ideas come from your wife, right?

So you’re sitting around the kitchen table. February 2017 I’m about to start this Facebook group. I said, what should we call it? Mary. And she was really the one behind Dental Nachos.

Here’s the meaning of that. Nachos are messy. They’re meant to be shared. There’s a funny comedian, Nick Swardson, who said you would fight your grandmother for the last nacho chip on the plate? I mean, unless, you brat, when someone orders mozzarella sticks and there’s six mozzarella sticks and there’s six people.

Very easy sharing. But if you’ve ever been at a said, let’s get nachos, everyone says yes, it’s pretty complicated sharing. Would you agree?

Brett Allen: 08:23

Yeah, yeah it is. There’s always like that last.

Dr. Paul Goodman: 08:26

One taking too many. Right. And then I’m also broker, speaker and a dentist. So I’m like a bunch of toppings. I started selling dental practices too.

I never thought any of this would happen. I’m doing the Facebook group, I’m running practices I’m teaching, I’m doing the practice transitions. And I my my dental coach at my office said you should meet my business coach. Aldonna Ambler.

Aldonna Ambler. She’s still alive. She’s in her 70s. I credit the majority of this existing.

If you like Dental Nachos, you should say thank you to Aldonna because I was convinced that I had to quit one of my jobs and she said, you don’t want to quit anything, you just want to hire two people to help you with this Facebook group thing you have going on. I didn’t know that you could hire people for the ideas in your head, and that now has transformed Dental Nachos and Dentist Job Connect, which helps people hire associates. We have about 17 people working between the two companies. A real business, not me running around with my cell phone doing Facebook lives. The way business is generated, you have been gracious enough to support us as a sponsor.

We have sponsors. We have C, we help with practice transitions. The four biggest decisions of your life finding a job, buying a practice, hiring an associate and selling that practice. But what I hope is people think of Dental Nachos as a friend in their phone, a place where they can ask questions. A place where they could feel less alone.

When you run, I mean, I’m part of a golden doodle group, right? Because I got a golden doodle. And I mean, those people on Facebook, I do too. They’re vicious too. Right.

So, like dentist, any Facebook group can have a degree of viciousness in it, right? So most of the people in Dental Nachos are amazing. There are some that are aggravated.

Brett Allen: 09:59

It is a great community.

Dr. Paul Goodman: 10:00

And I’m inspired when people say, you know what, Paul? I come home from work and I read Dental Nachos and I feel less alone and I feel like I can ask questions. And that’s really what’s fulfilling to me.

Brett Allen: 10:09

There’s a lot of these dental communities out there, and I think what I like most about yours is how engaged everybody is. There’s it’s not just the founder of the group constantly pushing out content or a handful of people. There’s a lot of activity going on, I appreciate that.

Dr. Paul Goodman: 10:24

I want to make it safe for people to ask questions, you know?

Brett Allen: 10:27

Yeah, it’s a safe place to go to with questions. Absolutely. Yeah, I’ve certainly benefited from it. We love being a sponsor of Dental Nachos. But let’s let’s talk a little bit more.

So how much clinical dentistry are you doing now? So I’m.

Dr. Paul Goodman: 10:42

Doing that. I’m doing 0% clinical dentistry. So what happened over time was, you know, I always was kind of doing three days a week, two days a week of other stuff. I my brother wouldn’t be able to do it without him. He’s the managing partner of our practice back when my dad was alive.

I if you want to do other things as a dentist, it’s nearly impossible to do them as a solo practice owner. So if you want to go do other things as a dentist, because every business is like a child and my dental practices are like teenagers and college kids, right? They’re predictable. They have some of their own stresses, but they don’t have. I have a six year old that’s different stresses, right.

So my Dental Nachos business is kind of like how you would think of a six year old child dentist job connect, kind of like a two year old child. So what I’ll share is you have to pay attention to all of your business children. And it was my brother and my dad and my associates allowed me to have a flexible schedule. So over time I went from three days, two days, one day, and now dentistry is a lot like we just saw this great play and Juliet, it’s amazing. I hope people see it.

It has all the pop songs of our generations in it. It’s what happened if Juliet didn’t die at the end of the movie and she lived, it’s amazing. Oh.

Brett Allen: 11:52

I have to check that one out.

Dr. Paul Goodman: 11:54

We see this play, right? And occasionally in plays they have understudies. And Romeo was the understudy for ours, who was awesome, right? But Romeo was there every day watching the other Romeo do it. And they said, Friday night, you’re off Maine Romeo.

We’re going to have the understudy dentistry. If you’re not in the mix every day, you become more of a nuisance than a help, right? For clinical dentistry. So I can come and lead the team and answer questions. And maybe if I need to do an implant consult.

But fortunately, I’ve done it. Brett. No one needs me to do a crown anymore, so I pass that on to everybody else. So currently I go two days a month in my practice and contribute joy. I think that’s how they describe it.

But I don’t do any clinical dentistry at this time.

Brett Allen: 12:36

That’s awesome. Congrats on where you’re at. I think it’s awesome.

Dr. Paul Goodman: 12:40

Thanks I appreciate.

Brett Allen: 12:41

That. Let’s talk about prior to the show, we were talking about how you helped dentist create a treatment plan for career success both inside and outside the OP. Yeah, let’s let’s talk about that. Like how do you how do you do that?

Dr. Paul Goodman: 12:54

I appreciate you sharing with me. One of my friends who’s also been a sponsor is coming to boot camp. Paul Hutchinson I call him the taller and less funnier Paul. He also. Maybe this is you.

He’s got a green bubble phone. I know nobody likes that, right? He’s not a non-iphone. So, you know, he’s messing up group text threads. I don’t care if it takes me.

Brett Allen: 13:09

I’m on iPhone.

Dr. Paul Goodman: 13:10

Yeah, I don’t care.

Brett Allen: 13:10

If it takes better pictures.

Dr. Paul Goodman: 13:12

I don’t care if it takes better pictures. It takes five minutes for a picture to download on your phone anyway, right? Taller Paul Hutchinson when we were connecting. He helps dentist do with his coaching. I said he should.

You should describe what you do as I help with inside and outside the operatory stress and outside the operatory stress is about 100 times more difficult to manage because inside the operatory stress. But if I use it like basketball inside the operatory stress is like playing a game of basketball. People travel. People miss a shot, okay? People steal a pass.

You know what’s going to happen on that basketball court? So when you’re inside your operatory, a crown may not fit. A patient may not get numb. Right. But these are all troubleshooting things that you actually get incredibly good at.

Okay. Right. But you.

Brett Allen: 13:59

Control.

Dr. Paul Goodman: 13:59

It outside the operatory. Stress is like, I don’t know if I could think of an idea of, okay, I’ll think of it from last week. We had a front desk team member give their two weeks notice. Okay. And she was leaving for a good reason.

She wants to do a different career. She wants to do something else. She didn’t say I hate this office. Okay. So she gave two weeks notice, which is normal, but not really enough time for us to get somebody new.

And on the last day of her two weeks notice, she called out. Okay. So that is outside the operatory stress that you have a team member that no longer is playing on your team, and you didn’t know that was going to happen at the beginning of the month. You have a dental insurance company that reduces what they pay you. You have one of your associate dentists who say, guess what, I’m going to go out on maternity leave.

Oh, I’m so glad you’re starting a family. What a happy moment for you. And a cry inside moment for me. So I think that this treatment plan you would create pay as much attention to how great you make your crown preps. Pay as much attention to how great you make your career.

And one of the things I tell people to ask is ask people this. What do you wish you did sooner? What do you regret doing? What do you regret not doing? Don’t ask people if they’re happy because they’ll lie to you, right?

They go when someone goes, are you happy? The normal answer is just to say yes, right? Even if you’re not happy. Right? Are you.

Brett Allen: 15:15

Happy being.

Dr. Paul Goodman: 15:16

Are you happy being a practice owner asked you by an associate dentist. You go. I don’t feel like telling this young dentist how it is. You go, yeah, I’m pretty happy, right? But if you say, what do you wish you did sooner?

Some of the things I wish I did sooner. And I would have more money. I’d have more time, I’d have more bandwidth. As if I paid attention to insurance adjustments early in my career. I thought you could out exercise your diet, and I thought that in my life too.

As a 20 something year old, I thought, I’ll run on the treadmill, whatever you want, eat whatever I want. And that catches up with you. It does. It’s not a good system. So I thought, we’ll produce a lot of dentistry.

We’ll have a lot of great. We’ll have a great team. But my dad and his partner, they were just OG new Jersey dentists. So they took a bunch of insurance plans that reduced what they paid us. And I wish we paid attention sooner.

It doesn’t mean I wish I dropped them all sooner. I just wish I paid attention to the insurance adjustment sooner. So that’s a good example of what you can ask people at a conference. What do you wish you did sooner? And mine of how you create a treatment plan for outside the operatory.

Happiness. Because I regret not paying attention to that sooner. I would be a happier, more successful dentist according to me. Like I’m only using my own stats. I’m not using anyone else’s.

My level of success as a dental practice owner would be higher for me if I paid attention to this sooner, so hopefully things like that help your audience go back and have some uncomfortable conversations with themselves.

Brett Allen: 16:40

Yeah, I think it’s clear on and very important on getting alignment and aware of who your authentic self is and what what your standards are and what what you’re going to do and what you’re not going to do. How do you. So let’s talk a little bit more about like how do you work with dentists beyond just nachos and dentist job connect. How do you do one on one coaching?

Dr. Paul Goodman: 17:04

I do a variety of things, so I do I still, I love speaking. It’s my favorite thing to do, you know, now I have a six and a ten year old. And I wish I had these speaking opportunities 15 years ago, because I would have been the person flying around the country twice a month to speak. I love that now I go about once a month to speak. So I do have these great opportunities to speak to dentists, whether they’re at society meetings, where they’re at with my great friend and sponsor Mark Costes, and the and Dental Success Network and Dental Success Institute.

I do what I call this is a good one to describe because I know you helped dentist with Marcus, so there’s something called an emergency visit. You’ve heard of these? A limited oral exam. So, Brett, you’re in new Jersey. You break your tooth on stale nachos and you say, I’m going to go to your office.

Paul, I want to see what’s going on. So we do. Brett, we do a limited oral exam and x ray and talk. So we say, hey, Brett, the way this works is you come in and you’re going to pay us 200 bucks. Not our exact fee.

No one yell. It could be more or less. And we’re going to take an x ray of your tooth. We’re going to examine this tooth. And we’re going to make a good plan together.

Because I don’t know on the phone if you’ve broken this below the bone and it’s not savable. I don’t know if you’re one of those. Let’s just call it super crazy hyper patients who go, I chip my tooth, I go, I can’t even see it. You go, I can feel it with my tongue. I go, I’m a professional and I can’t see it.

So some people say they broke off half their tooth and they come in and a tiny. So this limited oral exam PA visit tells us where to go. Periodontist Endodontist oral surgeon with us. I do that with consulting. I don’t do consistent coaching, I won’t.

I’ll send you to somebody else. But since I’m kind of this person who’s plays the game of job finding, associate finding practice, buying sales, I’m really good to talk to first for a really inexpensive price and then get you to somebody who does that every day. So that’s the kind of coaching I do.

Brett Allen: 18:50

I love that, that’s awesome. I think that’s great. There’s what I’ve loved about being in the Natchez community is there’s so many specialists and people out there that help docs and their teams in very niche specific ways process improvement, training, insurance, all of these different facets of practice, ownership. You’ve got people in the community that can help and all of it.

Dr. Paul Goodman: 19:19

Stop diying things so that you have more free time. And guess what? You stink at what? You’re dying. You’re a marketer.

And some. I mean, some dentists might say, I’ll read a book on Facebook ads. You should say, what if I read a book on fixing my own teeth? Right? And I say this out of love.

Not like there’s something weird that happens to dentists. Specifically who you think you should be able to do more than you can, even though you’ve never been trained, right? Like. Like I’ve never been trained in HR. It took me years.

Now I have a specialist for it. Before I just thought, what should I do? And most of the time I thought wrong because I had no formal HR training.

Brett Allen: 19:57

Yeah, yeah. We so often we’re like, what needs to be done? How do I do it right? Rather than who can help me with this? Yeah.

Dr. Paul Goodman: 20:06

Yeah, totally.

Brett Allen: 20:07

With you. Yeah. Well, let’s let’s let’s segue with what time we’ve got left. Let’s talk a little bit more about Dental Nachos and Dentist Job Connect, maybe more specifically Dentist Job Connections. We talked a lot about nachos, but what are you doing there with helping people find right associates team members?

Dr. Paul Goodman: 20:31

I love that you asked about big wins and I have something called psoas. So I say in my lectures, how many of you out there dentists and team members and professionals, if you went to a wedding and someone said, I love how you look, but I don’t love those shoes, would you go home in your car thinking, man, they liked how I look. I should feel good about that. Or you go home thinking, why did they criticize my shoes? Right?

Brett Allen: 20:58

What the heck’s wrong with my shoes?

Dr. Paul Goodman: 20:59

And what I’ll share is when you interact with people, it could be you. It could be me. It could be dentists. We too often overvalue the Gary V. thing. Negative feedback.

And I say at the end of the day, what was your so your sense of accomplishment, what was one thing that you did that you were proud of? And I make my team say it out loud on zooms, right? I encourage people to do this. I got I got people posting because remember, what really goes well for you? Because I get people criticizing me, complaining about me, frustrated with me.

I always think that like, if you go on every dentist Google reviews, you’re going to go to the one stars and you’re going to see six people who think they’re the worst dentists on earth, and you’re going to see 394 who think they’re awesome. And in both of their minds, I would say they’re both right. Right. They’re both right. Yeah, but more people think you’re great, so why can’t we think of that?

So back to you with this Dentist Job Connect my win or my so is I just said this on a call before this with a dentist who’s going to be using us. I find real fulfillment, real joy in helping dentists connect for jobs. Because I helped two people with one thing. I helped an exhausted practice owner get relief, and then I help another dentist find employment to feed their family. So while I am equally as proud of Dental Nachos, just like I’m equally as proud of my two children, Dental Nachos is a movement to help dentists dentist learn, laugh, and feel less alone.

Dental Nachos is a movement to think about your fellow dentist, and they’re not your competitor. They could be your collaborator. Dental is a movement to learn that sponsors aren’t out here to steal all your money. They’re actually out of it. So those movements I love.

But movements tend to be like pie in the sky. You can’t really tell how good it’s going. I actually find jobs for people who don’t have jobs. And that to me is so fulfilling because they’re just I don’t want to call them micro, but they are moments of success that are really meaningful. So to me, that’s what Dentist Job Connect is doing a friendly, affordable job platform.

We’re not we’re not like a faceless, giant job platform. That can be good too. We’re not a recruiter. We’re in the middle of a group of real people who really care about your success. So to me, that’s really my biggest win of the most recent time is helping people actually find jobs and helping two people with one thing.

Brett Allen: 23:11

That’s way cool, I love it. Do you now in dentist job. Are you more than just associates? You do. All people ask me that.

Dr. Paul Goodman: 23:18

So it’s a very interesting. Someone said to me literally before this podcast, I’m going to sign up for your service for an associate. But, Paul, can you help me find a hygienist? I go, that’s a great question, Doctor Smith. A lot of people ask me, that’s how I respond to this.

We have partners that help you do that because I only have enough sanity to help work with dentists. So I’ll share this in an unpacking way. I have spent the last seven years to get a lot of dentists to pay attention to me. It’s been a lot of hard work, a lot of money, a lot of time. It’s been a massive undertaking.

I don’t have that superpower with hygienists and dental assistants and front desk team members, but there are other people who have that superpower, so we collaborate with them. So we do help, but it’s not us. We will not be paying us directly. They might sponsor our group, but there are some great people out there that can help you with that.

Brett Allen: 24:06

Awesome, awesome. Yeah, sounds I mean, everything you’ve put together with Dental Nachos. Daniel. job. dentist.

Job. Connect. Really does serve the market well in the industry. Well, there’s so much that you’re doing. I appreciate it, guys.

If you’re not aware of them and you haven’t checked them out, haven’t joined the groups. Jump in. It’s it’s easy. And I promise you it’s a safe place where you can get a lot of valuable advice.

Dr. Paul Goodman: 24:32

Thanks, Brett.

Brett Allen: 24:32

So I always like to end my show with, you know, what’s that one nugget? If there’s one domino you could push over for docs or their teams, if they could just have this epiphany and it would have that ripple effect that really made a big impact in their lives, their practice. What would that one thing be that you could share?

Dr. Paul Goodman: 24:51

I love that you’ve given me this opportunity. I want to thank you for doing these podcasts, how much work they are. I also want to thank you for help with marketing because dentists don’t understand marketing. Marketing just brings you more of the patients you want to see on your schedule. So we should embrace marketing more.

They should tell people that. But my nugget is for someone who is known as the Facebook guy or the social media guy. And remember, I’m 47. I didn’t grow up with social media. To me, social media is a tool.

It’s not like I love Facebook more than TikTok or Instagram more than LinkedIn. To me, they’re just awesome tools for connection. But my nugget might be a little bit what people don’t expect. I talk about Jaybird, just be nice to my group and this one is JSU just show up.

Show up to see events in your town. Don’t fly to the fancy ones. Don’t go to some continuum. Show up to see events four times a year in your town and sit next to someone you don’t know and ask them questions. And if you do that, you will find a practice to buy an associate to hire or practice to sell a hygienist down the street.

But if you don’t do that, you will never happen because face to face regional dentist interaction is the way to truly do something magical in your career. And dentists do not do it nearly enough.

Brett Allen: 26:03

That is valuable. Yeah. Connection. Getting to know your market. Getting to know what’s going on in your market by talking to those who are in your market versus going all the way to New York or Chicago, midwinter.

Dr. Paul Goodman: 26:15

Times a year in your own backyard. Meet the people, be friends. It will unlock a world that you didn’t know existed, but it will not unlock that world unless you just show up.

Brett Allen: 26:24

What’s the best way? Say I’m like new. How do we find those local events? It’s a really.

Dr. Paul Goodman: 26:29

Good question, and I have some sponsors coming on my nachos who are asking us for help with that, because dentistry is very terrible with taking a lot of data and putting it in one place. I’ll give you an example. My major key event this year is conflicting with two other major key events. I had no idea they were on that date like so. This calendar is so what I would say is as as rudimentary as that sound is, if I’m in Philadelphia, I would start by googling Philadelphia dental study clubs.

I would start by googling Philadelphia spear study clubs, Philadelphia Seattle Study Club study clubs, Philadelphia dental societies. And that will give you enough. And the other magical thing is call up any of the specialists in your area and ask where they go to for study clubs. So googling literally just call the specialist and say, hey Doctor Smith, I see you’re a periodontist. I’m a general dentist in the area.

Are there any good study clubs to join?

Brett Allen: 27:18

That’s a great advice. Yeah. That’s good. Awesome. Well, this has been awesome, doctor.

Thank you for coming on. This has been great. And I really appreciate you and our relationship and everything you’re doing. Yeah. Thank you guys for tuning in.

Dr. Goodman, where can they go if they want to connect with you? Better Dental Nachos.

Dr. Paul Goodman: 27:38

We love you. dentalnachos.com. They’re both easy ways to get to me.

We’d love to get to know you as a friend, as a person, as a dentist. And thanks for letting me share.

Brett Allen: 27:47

Yeah, great. Great to have you on. Thank you, everybody, for tuning in. And until next time on The Marketing 32 Show. Have an awesome day.

Dr. Paul Goodman: 27:55

Thanks, Brett.