“Google Started Indexing Social Media in July 2025”: Why Your Dancing Videos Won’t Help AI Understand Your Dental Implant Expertise
What happens when a treatment coordinator at a startup Denver periodontist practice spends a decade helping grow it from one doctor and three team members to five periodontists, 20+ team members, and multiple locations—then starts writing a blog about social media for dentistry that takes off and leads to speaking internationally about Facebook when it was brand new?
Rita Zamora is a dental social media expert, speaker, and author of “Get Found, Get Liked, Get Patients: Making the Most of Social Media,” and as founder of Connect90, she helps practices increase visibility, build trust, and influence which dentists get recommended in today’s AI-powered search environment. But here’s what most dental teams don’t know: Google started indexing public social media content as of July 2025, which means social media no longer lives in the silos of Facebook and Instagram where only followers see your content—now anyone using Google or Gemini can discover your posts, and that changes everything about how you should approach content strategy. The cookie-cutter stock photography posts that dental practices have been scheduling for $200/month? AI knows it’s stock photography, so you’re not helping AI understand who you are or what’s unique about your practice. The dancing videos and dental skits that went viral and got 10,000 views? If they’re reaching people nationally or globally through Instagram’s algorithm, how many of those viewers are actually going to drive to your practice?
In this eye-opening conversation, Rita reveals why the old strategy of 80% social content and 20% dental content is being flipped to 80% strategic dental topics (what you want to be known for) and 20% human/social content, why alt text is a powerful backend signal that AI can read to understand your Invisalign expertise, and why the one word that matters most for dental marketing success is “habits”—creating consistent processes to capture photos and videos that tell your practice story. She shares how one dentist grew clear aligner therapy by consistently posting team members and patients holding aligner boxes (an “old idea” that works because it creates visual and textual patterns AI can recognize), why you need to think of social media as a publishing tool for overall Google visibility rather than just trying to win over platform algorithms, and why James Clear and Arthur Brooks are right that habits are the most powerful tool you have.
If you’ve ever wondered why your social media manager keeps posting content that doesn’t convert patients, how to help AI tools answer “who’s a good dentist for me” with YOUR name, or what it really means to create content that connects with patients while signaling credibility to AI, this episode will completely transform how you think about social media strategy in the AI era.
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Here’s a glimpse of what you’ll learn:
- 02:22 – Origin story: Startup periodontist practice in Denver, Colorado
- 03:08 – Treatment coordinator role: One of her favorite positions
- 04:22 – Social media has changed dramatically, especially with AI advent
- 04:56 – CRITICAL: Google started indexing social media content as of July 2025
- 06:25 – Main reason for social media: Marketing, converting patients, letting AI know your practice story
- 08:08 – What’s changed: You need to think about REPEATING content consistently
- 09:08 – Ad platforms want you to pay to play—is there a way to increase visibility without paying?
- 10:15 – Mindset shift: Think about value of social media beyond platform discovery
- 10:24 – Use social media as a PUBLISHING TOOL for overall Google visibility
- 13:26 – Tips that work for both patients AND AI—don’t isolate patients
- 14:05 – AI needs consistent repeated topics, content patterns—not once or twice a month
- 14:39 – People might say “that’s an old idea”—but it works
- 16:36 – Working with Rita: Two options
- 16:50 – Connect90 program: Content calendar and scheduling tool with content suggestions
- 17:20 – Done-for-you option: Busy teams send photos/videos, Rita’s team handles everything
- 19:08 – Evolution through all phases of social media
- 19:17 – OLD strategy: 80% social content, 20% dental content
- 19:28 – NEW strategy: 80% strategic/dental topics (what you want known for), 20% social
- 20:28 – Everyone has different definition of “professional”—doesn’t mean buttoned up in white coat
- 21:37 – Golden nugget: One word = HABITS
- 21:55 – Most powerful tool: Set up METHOD to get consistent photos/videos
- 22:42 – Example: Revive Dental in Phoenix (Dr. Nate Farley, Kent Howell)—first client 2014, still working together
- 23:05 – One op converted to photo shoot studio for testimonial videos and before/after
Rita Zamora’s journey into dental social media began at a startup periodontist practice in Denver, Colorado, where she started as one of three team members alongside a solo periodontist. Over a decade, she watched the practice grow to five periodontists, over 20 team members, and multiple locations while she worked in various roles: front desk and admin, case presentation for big perio and implant cases (treatment coordinator was one of her favorite positions), then transitioning into marketing with referral marketing and direct-to-consumer strategies. When social media entered the picture, she started writing a blog about social media for dentistry that took off organically. She got invited to speak at local meetings about Facebook when it was brand new, which led to speaking engagements across the country and internationally. That momentum led her to start Connect90, her agency that now works with clients across the US, Canada, and Australia. But social media has changed dramatically, especially with the advent of AI, and Rita believes things have “kind of gone off the rails” for dental teams. There’s a tsunami of AI coming into the picture affecting online visibility for dentists, and most critically, there’s a massive change most dentists are unaware of: Google started indexing public social media content as of July 2025. Marketers have known this for months, but it’s a game changer because social media no longer lives in the silos of Facebook and Instagram where only followers see your content. Now anyone using Google or Gemini (Google’s AI tool) can discover your social posts, which means you have to think about social content in a completely different way.
The main reason dental practices spend time on social media is for marketing—converting patients, attracting patients, and letting AI know what your practice story is. As more people use Gemini and other AI tools to ask “who’s a good dentist for me?”, practices need to ensure AI systems understand who they are and what makes them unique. Rita’s three core action items: (1) Ditch cookie-cutter social media if you haven’t already, (2) Stop using stock photography because people don’t like it and AI knows it’s stock (so you’re not helping AI understand your uniqueness), and (3) Decide on the one or two things you want to be known for. Most dentists say dental implants and clear aligners are their top two. The critical shift is that you need to think about repeating content consistently instead of constantly creating different entertainment—skits, dancing, viral attempts. Practices have been lured by social media algorithms to entertain and chase visibility, but over the years, they’ve lost the ability to be found even in front of their own followers. The real mindset shift is thinking about social media’s value not just for discovery within platforms, but as a publishing tool for overall Google visibility. The majority of patients still use Google, and if you’re using Google, you’re using Gemini (Google’s AI tool) whether you know it or not. The opportunity is using Facebook and Instagram strategically as publishing tools to build your story for Google and AI visibility, not just trying to win over platform algorithms.
Rita tested this with a personal Instagram reel she created for fun about meeting a friend in their twenties (they worked together at the perio practice). It got 10,000 views and hundreds of likes not because it would help her dental marketing business, but because Instagram’s stated goal is getting content creators in front of new followers—nationally or globally. That raises the question: how many of those patients will actually drive to see you when your dental skit or dancing video goes viral? It’s a different mindset. If you’re doing social media to entertain or win algorithms, you’re missing the real value: letting Google and AI tools know who you are, what you specialize in, and what kind of patient is a good fit. For actionable tips that work for both patients and AI without isolating patients, Rita shares an example of a client who wanted to grow clear aligner treatments using Invisalign. The goal wasn’t just letting patients know what she offers, but helping AI understand the practice story through consistent repeated topics and content patterns—not posting once or twice monthly. They started having the dentist take pictures of team members or patients with the clear aligner box or holding an aligner. People might dismiss this as an “old idea,” but it works because it visually lets patients recognize the brand while signaling to AI. In the caption, you can mention clear aligners and the brand name, but you can also use alt text (created for vision-impaired people but readable by AI) as a backend way to say “young woman holding Invisalign box, Invisalign clear aligner.” Doing this consistently creates patterns AI can understand. Patients see your Instagram grid with dozens of photos (team, patients, video snippets explaining FAQs), creating a real pattern that both AI and patients recognize.
Resources mentioned in this episode:
- Connect90: Rita Zamora’s agency providing content calendar, scheduling tools, content suggestions, and done-for-you social media services
- Rita Zamora’s Website: Personal website with resources and information on speaking, consulting, and social media strategy
- Last Weeks The Marketing 32 Show Episode: Last week podcast episode
- Marketing 32: Performance-based dental marketing agency with growth guarantee
Quotable Moments:
“I started working in Denver, Colorado, for a solo periodontist. It was a startup practice. Over a decade working in that practice, we grew to five periodontists, over 20 team members, and multiple locations.” – Rita Zamora
“Treatment coordinator—that was actually one of my favorite roles. Then I moved into the marketing aspects of the practice, doing referral marketing and then direct to consumer marketing.” – Rita Zamora
“Social media came into the picture and I started writing a blog about social media for dentistry and it kind of took off. I started getting invited to speak at local meetings about Facebook, which was brand new at the time.” – Rita Zamora
“We’re working with clients today across the US. We have clients in Canada and Australia.” – Rita Zamora
“I kind of feel like things have gone off the rails with social media for dental teams. We also have at the same time this tsunami with AI coming into the picture.” – Rita Zamora
“The big change that a lot of dentists are unaware of: Google started indexing social media content, public social media content, as of July of 2025.” – Rita Zamora
“A lot of us marketers have known that for months now, but most dentists aren’t aware of that. And that’s really been a huge game changer.” – Rita Zamora
“We used to think of social media as living within these silos of Facebook and Instagram, thinking only patients on those platforms are gonna see your content. But now anyone using Google or Gemini can see your social media content.” – Rita Zamora
“That means we have to think about your social media content in a different way.” – Rita Zamora
“They have a process. When the patient’s done with their treatment, since they do these transformational all-on-X cases, they walk them over into that room and get the testimonial, get the shots, and it makes it easy.” – Brett Allen
Key Action Items:
- Stop using stock photography immediately: People don’t like it, AI knows it’s stock, and it doesn’t help AI understand what’s unique about your practice
- Decide on 1-2 things you want to be known for: Most common are dental implants, clear aligners, smile makeovers—pick your focus
- Create consistent repeated content: Post the same topics regularly, not once or twice monthly—AI needs patterns to understand your story
- Use alt text on Facebook and Instagram: Add descriptions like “young woman holding Invisalign box” so AI can read and understand your images
- Flip your content ratio: Move from 80% social/20% dental to 80% strategic dental topics/20% social content
This episode is brought to you by Marketing 32—the only dental marketing team with a performance guarantee where if you’re not growing, you don’t pay. Marketing 32 is truly invested in adding value to your practice and working with doctors they know they can over-deliver for. Marketing 32 helps you build the patient acquisition piece of that vision through strategic online presence, content creation, and growth campaigns. If you need help with marketing and growth, reach out at marketing32.com for a quick 15-minute discovery call to see if it’s a good fit.
Episode Transcript:
Brett Allen (00:23)
Hi, Brett Allen here, host of the Marketing 32 show where I connect with leading dentists, dental influencers, and industry experts, as you know, to bring you the latest and greatest insights and innovations to help your practice grow and thrive. This episode is brought to you by our team here at Marketing 32. We’re the only dental marketing team that I know of with a performance guarantee that if you’re not growing your practice with our help, you don’t pay. It’s that simple. So we don’t work with everybody. So if you think…
you need help and you’d be a good fit with us, head over to marketing32.com, set up a call, we’ll have a quick conversation to see what your goals are and see if we’d be a great fit to help you. Quick shout out to Eric Vickery of All-Star Dental Academy. We recently had him on to talk about ⁓ practice growth internal with teams and his coaching hack, the 95-5 rule for case acceptance. if case acceptance is something that you’re wanting to improve,
and need help with, that episode is phenomenal. You should go check it out. And today I have a new guest on, a new friend, Rita Zamora. She is a dental social media expert, speaker and author of Get Found, Get Liked, Get Patients, Making the Most of Social Media. As the founder of Connect90, she helps practices increase visibility, build trust and influence which dentists get recommended in today’s AI powered.
search environment. With a practical and authentic approach, Rita shows teams how to create content that connects with patients and signals credibility to AI. I’m excited to go deep on this and learn more about that. And Rita, welcome to the show. Thanks for being on.
Rita Zamora (01:56)
Thank you.
Thanks for the invite.
Brett Allen (01:59)
Yeah, I’ve heard so many great things about you from so many different people. You’re well known in the industry and you certainly know how to do social media for dentistry. So I’m excited to dig in with you today and learn more about your process and what you recommend. But before we get into the nitty gritty of social media, tell us more about your background. How did you get into dentistry and ultimately into specializing and helping with social media?
Rita Zamora (02:22)
Let’s see, oh my goodness, many moons ago, I started working in Denver, Colorado, for a solo periodontist. It was a startup practice. We had one periodontist and a handful, I think there were three of us, team members at the start. And over a decade working in that practice, we grew the practice to five periodontists, over 20 team members, and multiple locations. So I got to learn a lot.
at my time in that practice about courting associates, about working in different roles in the practice. I worked ⁓ on the front desk team, the admin team. I worked doing case presentation for big perio and implant cases. I spent a lot of time doing a case presentation as a treatment coordinator. That was actually one of my favorite roles. And then I moved into the marketing ⁓ aspects of the practice.
doing a lot of referral marketing and then direct to consumer marketing. then social media came into the picture and I started writing a blog about social media for dentistry and it kind of took off. And I started getting invited to speak at local meetings about Facebook, which was brand new at the time. And it was really exciting. It just sort of led to a lot of different experiences speaking across the country and internationally.
That’s what led me to start my little agency and we’re working with clients today across the US. We have clients in Canada and Australia.
Brett Allen (03:55)
Awesome. That’s great. what in your experience working in dentistry over these years, mean, social media has changed quite a bit. And now with the advent of AI, what’s, what’s working today? Like how should dentists be approaching social media? And I mean, we’ve all seen the cookie cutter content that gets created, stock images, just to check a box is tell, tell us more, like what works.
Rita Zamora (04:22)
Yeah,
Brett Allen (04:23)
Tell us that.
Rita Zamora (04:23)
I’m excited to talk with you today because I think there’s a massive change going on right now culturally and also with the different social media platforms and dental teams. kind of feel like things have gone off the rails with social media. And, ⁓ you know, we also have at the same time, this tsunami with AI coming into the picture, all things AI, including online visibility for dentists.
Brett Allen (04:30)
Hmm.
Hmm.
Rita Zamora (04:49)
And so the big change that a lot of dentists are unaware of and teams is that Google started indexing social media content, public social media content as of July of 2025. A lot of us marketers have known that for months now, but most dentists aren’t aware of that. And that’s really been a huge game changer because we used to think of social media as living within these silos of Facebook and Instagram.
thinking, you know, only patients that are on Facebook or Instagram or TikTok or whatever are gonna see your content. But now anyone who’s, you know, using Google or Gemini and these different social media tools can see, ⁓ so to speak, your social media content. And that means we have to think about your social media content in a different way.
Brett Allen (05:40)
Yeah. And each platform is also unique in terms of what content resonates with people who use that platform and how to get found in those platforms. ⁓ there is, there can be a lot to it. And I think the cookie cutter, just, you know, schedule out some templated content and you pay, pay a couple hundred dollars a month. That probably is from what I’ve seen doesn’t work very well. so tell us more.
of like more like actionable advice. Like what should dentists be doing when they’re thinking about, okay, I want to be more visible on Facebook or I want to be on TikTok. what, those are two different platforms. And so the strategy is different, right? Tell us more about that.
Rita Zamora (06:25)
It is. And my perspective now is that, you know, the main reason that any dental practice is spending time on social media is for the purpose of marketing. At least that’s what we would say for our dentists. And we’re not doing it for fun or to entertain people. So that’s something important to keep in mind. And ⁓ any content that we’re putting out there,
It’s really for the purpose of converting patients, attracting patients, and also letting AI know what your practice story is. As more and more people are using ⁓ Gemini in particular, which is Google’s AI tool, and other AI tools to ask who’s a good dentist for me, we need to make sure that those AI systems understand who you are. So I would say,
Brett Allen (07:00)
Hmm.
And yeah.
Rita Zamora (07:19)
Yes, we want to definitely ditch, if you haven’t already, the cookie cutter social media. Definitely stop, if you haven’t already, using stock photography because people don’t like it. AI knows it’s stock photography, so you’re not helping AI to understand who you are and what’s unique about you. And the number one thing actionable that you want to think about is what are the one or two things that you want to be known for?
Brett Allen (07:29)
Yeah.
Rita Zamora (07:46)
Maybe there are two or three. Usually when I talk to dentists today, most of them say, I want to do more dental implants and I want to do more clear liners. Those are the top two. Oftentimes smile makeovers, things like that. And so what’s changed now with social media is that you really need to think about repeating your content consistently. ⁓ So for many practices, they’ve been
really kind of lured by these social media algorithms to be entertaining, to constantly be creating different content, ⁓ skits, dancing. Like I said, it’s kind of gone off the rails because we were really working to win over the algorithms in order to get visibility because over the years we lost that ability to just be found even in front of our followers.
Brett Allen (08:25)
Mm-hmm
One, two, three, four,
Yeah, that’s great. Do you find that, ⁓ now each of these platforms has an advertising component to it where you can run ads on it. I know we’re trying to get visibility and have patients find us and see us beyond the patients who already know about us or are finding, you know, like finding us on Google, coming to our website, clicking our social media to see what we’re like on social media beyond those types of patients.
How do we get in front of people that, is there a way to increase visibility without having to pay for it? Because it seems like these ad platforms in these social media platforms, that’s kind of what they want. They want you to pay to play, right? And so if you’re not boosting that post or creating content and then targeting an audience with an ad with that content, how…
It seems like you don’t get any visibility. It’s very small. tell us more about some of the strategies you’ve implemented. And maybe that is. Maybe you spend a couple dollars a day to get visibility. But what is that like to get more patients to find you on social media?
Rita Zamora (09:49)
Yeah, and I think that’s still a good strategy. Brett, I know that’s your expertise and I will be letting people know about that. Also on my end that are asking for good resources for that, for paid ⁓ advertising, whether it’s on Facebook, Instagram, Google, what have you. But I think we have to really change our mindset about social media and really think about the value of being on social media, not
Brett Allen (10:01)
Yeah.
Rita Zamora (10:15)
just to be discovered within those platforms, but really using it as a publishing tool to help with your overall Google visibility. ⁓ Because as much as we talk about these AI tools, yes, they are up and coming, growing very rapidly, but the majority of patients are still going to use Google. And if you’re using Google, you’re using Gemini, their AI tool, whether you know it or not. And we have that opportunity now.
Brett Allen (10:24)
Hmm.
Yeah.
Right.
Rita Zamora (10:42)
using social media as a publishing tool, ⁓ Facebook, Instagram, and ⁓ thinking more strategically about your content because that is really helping you to build your story for Google, for your overall online visibility, your visibility and AI tools. So it’s not about how many people can I necessarily get in front of with the algorithms because that’s even changed.
For example, I have a reel I recently posted on my personal Instagram. I did it just for fun for a friend of mine just reminiscing about how we met each other, you know, in our twenties. We actually worked through a large part of our dental career together. She was a practice manager that I worked for at this perio practice. And I did it for fun, but it ended up getting like 10,000 views, hundreds of likes.
And ⁓ I didn’t do it because I thought it was going to help with my dental marketing business or visibility. I did it for fun. And to see also as a test, and I’ve seen this with our dentists as well, Instagram has said its goal for for content is for content creators and that’s to get you in front of new followers that could be on a national or a global basis. So how many of those patients are actually going to drive to come and see you when you’re
Brett Allen (11:59)
Hmm.
Hmm.
Rita Zamora (12:07)
dental skit or your dancing video goes viral. ⁓ It’s just a different mindset. If you’re doing social media to entertain or to try and win over the algorithms, I think you’re missing the point and the real value today, which is how can we let Google and AI tools know who we are, what we specialize in, and what kind of patient is going to be a good fit for us.
Brett Allen (12:11)
Right.
Yeah, that’s, that’s, that’s definitely helpful. Like what’s our story? Who do we want? How do we want to be known and approach that with our content? I like that. That’s great advice. Is there, are there recommendations around like kind of images, videos, reels, length of video? ⁓ you know, with AI tools now you can really do a lot with video and it’ll just create it for you almost and add the graphics to it and things like that. So.
the subtitles or the captions, mean, ⁓ what do you recommend when it comes to strategy to create the content, actually technically create the content around, like, do you see what I’m saying?
Rita Zamora (13:16)
Yes, yeah, and that’s a great question. And I want to give tips that dentists can actually start using right away that are going to be helpful for both patients and AI because we don’t want to isolate patients in our goal to try and get in front of AI and get better visibility. So what you can do is let’s say, for example, we have a dental client who really wanted to grow her clear liner.
treatments she’s using Invisalign. I know they’re SureSmile, whatever your brand of choice is. I don’t have an affiliation with any clear aligner company. But ⁓ what we’ve done is trying to not just let patients know what it is that she has to offer, but also if you want to let AI understand your practice story, you have to have consistent repeated topics, content.
patterns. It needs to see patterns and that means you’re not going to post, you know, once or twice a month. You need to have this consistently shared. So I would start thinking about things in terms of if you want to grow more clear liner therapy, what we did with this dentist is had her start taking pictures of her team or her patients with the clear liner box or with an aligner ⁓ and doing that on a consistent basis, which people might say, well, that’s
Brett Allen (14:13)
Interesting.
Rita Zamora (14:39)
an old idea, we don’t necessarily need to do that anymore. However, what that does is visually lets your patient know, ⁓ I see that’s an aligner. I recognize that brand. But we can also use other little tools. For example, ⁓ a big tool, should say a big signal is that in your caption, you could mention the clear aligners. You could mention the brand and Visalign in this case. But we can also then use alt text.
Brett Allen (15:01)
Mmm.
Rita Zamora (15:06)
which a lot of people don’t know what alt text is, but we can use that for Facebook and Instagram and AI can read that alt text, which was created for, you know, people who are vision impaired. ⁓ It’s just a backend way that we can actually say, you know, ⁓ young woman holding Invisalign box, Invisalign clear aligner, you’re able to actually mention that name in the alt text.
Brett Allen (15:06)
Hmm
Mm-hmm.
Rita Zamora (15:34)
And when you start doing that on a consistent basis, you’re not only letting patients see, for example, on your Instagram grid that you’ve got, you know, a dozen, dozens of photos with different team members or patients, whether it’s pictures or video snippets explaining frequently asked questions about those topics. Now you’re creating a real pattern that AI can understand, but also your patients can see that.
Brett Allen (16:03)
you
Rita Zamora (16:03)
So it’s just really thinking differently about your content and trying to create a story, not only for patients, but also for AI to understand what you want to be known for.
Brett Allen (16:16)
That’s great. Tell us more about working with you. Like I know you have different programs, the connect 90, your book, um, and you actually have clients that you do work for. walk us through what it’s like to work with Rita and your team and maybe even brag, share us some cool stories and of success that you’ve had.
Rita Zamora (16:36)
Yeah. I think something I’m most proud of is that we have quite a few clients that we’ve worked with for many years, ⁓ five, 10 years, and we’ve seen their practices grow. We have a couple of different ways that we work with teams. One is our Connect 90 program, where we have a content calendar and scheduling tool where we provide content suggestions for dentists. So depending on whether you want to promote aligners or dental implants or
teeth whitening or whatever it is, we create that content for you. And then your responsibility would be to take your photos or video snippets ⁓ and upload them to the content calendar and get everything prepared to publish. But we do have a lot of teams that are very busy and they’re like, we just want you to do it for us. So in that case, they would send us their photos or video snippets and we just take care of everything for them.
Brett Allen (17:27)
Hmm.
Rita Zamora (17:33)
We’re able to just personalize everything for everyone’s practice. That’s really important to me to make sure that they’re being represented as individuals with their own personality and whatever it is that they want to be known for. No cookie cutter.
Brett Allen (17:48)
Yeah, that’s
great. I love that you have something that’s simple that people can do if they want to do it themselves and just have some guidance and that you have a completely done for you offer as well to help people. What do you see is, or maybe you can share with us some cool success stories of like practices that weren’t great at social media and now they are.
or practices that were doing a good job but you helped tweak it and hone it in better. Do you have any kind of ⁓ cool results that you can share?
Rita Zamora (18:24)
Yeah, I mean, we’ve worked with a lot of practices that are just getting started ⁓ or they’ve fallen off. They haven’t posted for a few years. So it’s always great to be able to get them back on track. Sometimes they’ll stay with us long-term or other times it’s just a situation where we’ll get them up and running and then they’ll take the baton internally, which we can do as well. But I think really what’s most
most rewarding is that we’ve continued to evolve through all of the different phases of social media. So we’ve been working with our teams since, you know, you could get your followers on Facebook and Instagram and they would see all of your content back in the day to now where we’re really flipping the switch from 80 % social content and 20 % dental.
Brett Allen (19:08)
Yeah.
Rita Zamora (19:17)
content, which is what we recommended in the past.
Brett Allen (19:18)
it just…
Rita Zamora (19:19)
And now it’s really about 80 % strategic content or dental topics, what you want to be known for and 20 % social. seeing our clients get excited about these changes, I talked to a dentist just last week and she was elated that we were not going to be focusing on as many social topics and more so on. She’s like, I could talk about
know, clear liners all day long or talk about dental implants ⁓ all day long. And they want to, think a lot of the dentists, at least that we’re working with, are excited to really talk about what they’re passionate about and not worry about the algorithm and what’s going on with that and really thinking of things as a publishing tool for your overall visibility.
Brett Allen (20:07)
Well, that’s interesting. Yeah. So the transitions happening to where being more professional and expert focused with your content of sharing dental advice is 80 % and 20 % the fun, what’s happening in the office, the team culture type content, social content. That’s what you’re saying? Yeah.
Rita Zamora (20:28)
human side, yes, yeah. And everyone has
a different definition of professional. It doesn’t have to mean buttoned up, wearing a white coat or anything like that. ⁓ There’s a lot of different ways you can go about it, but we’re staying on that theme or those topics. ⁓ So AI is not hallucinating and making up stories about your practice if you don’t have enough consistent information out there.
Brett Allen (20:37)
Right.
interesting. Yeah.
Well, I’ve seen dentists who do it right and they keep it entertaining and it’s social. Like they’re talking about ⁓ dentistry, but it’s it’s actually engaging versus, know, like I think when I say professional, mean, we’re talking about what we’re experts in dentistry versus, you know, just button up your your white shirt or your white
doctor’s coat and then just have a plain background and just speak about the technicalities of dentistry, right? ⁓ well, this has been fun. mean, the conversations always go quick on the show. I always close with the golden nugget question. What’s that one piece of advice that would have a ripple effect epiphany for our listeners?
Rita Zamora (21:37)
I think ⁓ it even comes down to one word and it’s habits. ⁓ I’m a huge fan of James Clear and also Arthur Brooks and they talk a lot about habits and so I would say the most powerful tool that the dentists have, specifically even when it comes to dental marketing, getting photos or capturing videos that you can use is to think about this in terms of habits.
⁓ a method that you could set up in your practice to get consistent photos or video snippets because that’s really what’s going to help us to tell a good story about your practice. ⁓ So you can use that personally as well, but habits.
Brett Allen (22:20)
Yeah, creating processes. I, we have, um, one of our core values is, uh, having great processes. And so if there’s not a process for something, it likely will get forgotten or done wrong. Um, one of our practices, actually my first dental client who’s still a client back in 2014, they started working with us. Um, they do a great job. They’re an implant center in Phoenix, uh, revived dental.
Rita Zamora (22:32)
Yes.
Brett Allen (22:45)
with Dr. Nate Farley and ⁓ Kent Howell, they have all over their practices, they have pictures of their patients before and after, like really well done, high quality images of the transformation. And they have in their office, one of the ops ⁓ was converted into a photo shoot studio where they could get these testimonial videos and they could get these before and afters in a quality way, not just on your phone, right?
Rita Zamora (23:14)
Yes.
Brett Allen (23:14)
⁓ And you can see it all over their website if you go to their website. But I think that’s great. They have a process. They have a way of capturing that. And when the patient’s done with their treatment, since they do these transformational all on X cases, they walk them over into that room and get the testimonial, get the shots, and it makes it easy. So I think that’s great, having a process.
Rita Zamora (23:36)
Yes.
Brett Allen (23:37)
Well, this has been fun. If people want to learn more about Connect 90, working with you, what that’s like, maybe have a conversation of their goals and getting your help, where can they connect with you, Rita?
Rita Zamora (23:48)
They can visit connect90.com or look for me all over. Luckily my name is still unique enough that you can find me on socials or ⁓ also on my own website, readismora.com.
Brett Allen (24:04)
Okay, great, we’ll put all of that in the show notes. ⁓ Thank you again, this has been a pleasure, super insightful. I think there’s a lot that we can take action on here. And like I said, if you need that information, it’ll be in the show notes. Thank you so much, Rita, for coming on today.
Rita Zamora (24:20)
Thank you, I appreciate it.
Brett Allen (24:22)
All right, everybody, until next time on the Marking32 show, have a great rest of your day and a great week. Take care.
Alright, that was good.
Rita Zamora (24:28)
Thank you.
Brett Allen (24:29)
Yeah, so if you’ve used Riverside, so there will be a little box that is uploading and wait for it to get to 100 % before you close. I usually see that box, but I don’t see it right now, so I don’t know. Maybe…
Rita Zamora (24:40)
saying 92
% uploading on my end.
Brett Allen (24:43)
Maybe with the new update, I’m not seeing it somewhere else, but I just will wait until this is done. Well, thanks again, Rita, this is good. It was good to get to know you better. ⁓ We do have our quarterly gathering in Denver coming up in June. Let me see what the dates are. Would love to see you you can make it. I think I invited you on Facebook to it. ⁓
Rita Zamora (25:05)
⁓ what is the date?
Brett Allen (25:06)
Let me pull it up here.
It’s usually the first Thursday of the last month of the quarter. But I think this time around due to some conflicts I have with work, I bumped it a little bit. So let me find where is it at.
and I’ll also make sure that I added you to it. It’s just a Facebook event that I created. okay, May 28th is when we’re doing it. So it’s coming up at the end of next month instead of the beginning of June.
Rita Zamora (25:26)
Okay.
Okay. ⁓ yeah.
I think depending, I might be at already in California for SCN, but I’m gonna, look and see.
Brett Allen (25:40)
you’re going to be in SCN? I’ll be there too. I think that’s the beginning of June, right? That’s why I moved it. So.
Rita Zamora (25:45)
Yes, yeah. Yeah, I’m going
up early because I’ve got family in the area, so I’ll look at my calendar and see. That sounds a lot of like a lot of fun.
Brett Allen (25:55)
Okay, great. I’ll, why is this not working? Where’s the invite here? Let’s make sure I’ve got you down here. Rita Zamora. There you are. I just added you to it. So I still don’t know exactly where we’ll meet yet. I was actually talking with Laura Brenner about it and Laura Schwent to see if they had any recommended.
spots, we kind of jump around to where there’s a good ambiance and good food. We’ve tried different places and it’s always been a hit. Yeah. Finding finding, I usually use Google maps and look for just really high rated restaurants that are accessible to people and not too, too far away. So are you up in Boulder?
Rita Zamora (26:33)
We’re in Lewisville, just outside of Boulder.
Brett Allen (26:35)
Louisville, that’s right. That’s
right. So maybe a little bit to get into Denver, but it’s always fun to have, you know, the group that comes is great and it’s good friends and it’s great to just enjoy good food together. So I hope to see you there if you can make it.
Rita Zamora (26:50)
Yes, thank you. I appreciate that. I do hear good things about it from everyone. The two Loras and then also Kevin Henry and Dana Johnson. They’re my good friends.
Brett Allen (26:58)
Yeah, yeah.
Well, good. Yeah. Hopefully you can make it. added you. So if you can look at your calendar and RSVP, that’d be great. This will, this will probably go live. I’ve got caught up on my backlog of recordings with spring break and everything. So this will probably go live on Tuesday. So I’ll let you know, I’ll send you an email with the link and everything.
Rita Zamora (27:06)
Okay, I will do that.
you
Okay, great. Thank you so much.
Brett Allen (27:20)
And we usually create
reels through Riverside is great at doing that. And so if you want to share it on social media, we’d appreciate that. okay, great. Well, good to see you again, Rita. Thanks for coming on and I’ll talk to you again later.
Rita Zamora (27:28)
for sure.
Thank you, sounds good, take care. Bye.
Brett Allen (27:36)
Okay, take care. Bye bye.
