Brett Allen (00:19)

Hi, Brett Allen here, host of the Marketing 32 show where I connect with leading dentists, dental influencers, and industry experts to uncover the latest and greatest in dentistry to help you guys and your practices to grow and thrive. This episode, as always, is brought to you by our awesome team here at Marketing 32. We are the only dental marketing team that I know of with a performance guarantee that if you’re not growing, you don’t pay us. It’s really that simple. We’re value-oriented and impact-oriented.

We wanna help you grow and prove that ethically. To learn more, if you wanna work with us or if you need help with your marketing, head over to Marketing32 and we’ll see if it’s a great fit for both of us to work together. Quick shout out to Joanne Miles. Just had her on the show. We talked about her expertise in operational and leadership excellence. She is the Swiss Army Knife of Dentistry, as she calls herself. If you guys are interested in learning how to

Tija Hunter (01:12)

Thank

Dana Watson (01:13)

you

Brett Allen (01:17)

operate as a team cohesively and the different facets of organization and a practice. Check out that episode. Super excited to have four amazing women on the show today. New friends of mine from meeting at the S E N event recently in Rhode Island. ⁓ I’ve got the Tia Hunter, Emmy Sanders, Dana Watson, and Lois Banta on the show today.

They bring over a hundred years of combined expertise in dentistry in all areas with their clients. Super excited to have all four of you on the show. Thanks for coming.

Lois Banta (01:54)

pleasure.

Tija Hunter (01:54)

Thank you.

Brett Allen (01:55)

Yeah, so let’s kick this off. Let’s go around the room. If you’re not watching on YouTube and you’re just listening, we’re going to start with Tia Hunter and we’re going to have each of these ladies give a background in dentistry and tell us their story. And we’ll go from there. Tia, why don’t you start?

Tija Hunter (02:13)

Well, thank you. Well, thanks for having us today. My name is Tia Hunter. I have been in dentistry for 44 years. About 40 of that was a chair side dental assistant. And I’m very passionate now about educating teams. And, you know, ⁓ there’s so much that they don’t know. ⁓

the dental assistant is my true passion because we’re not all the time formally trained. We’re a lot of times trained on the job and there’s nothing wrong with that but we need to learn the correct way to do things and that’s what I bring to the table for Collabricon is helping dental assistants be their best and rise to a new level.

Brett Allen (03:02)

Awesome, dental assistants background. Okay, awesome. Emmy, you want to tell us about you?

Emme Sanders, RDH (03:07)

Hey, I’m Emmy Sanders. I have been a hygienist for over 35 years in dentistry, over 40. So I like to say I’m starting to get the hang of it. I love hygiene because I have worked high volume to boutique cosmetic. And ⁓ there’s not one that’s right over the other. The foundation of both of those types is patient care.

Brett Allen (03:19)

Ha

Emme Sanders, RDH (03:37)

And if we put the patient first, how that really helps us to really step into our roles as healthcare providers and to best serve our patients. And so we together as COLLABricon, know, hygienist, ⁓ we can be a solo, a silo, excuse me, not a solo, but a silo. We can be a silo and it’s nice when we can learn with others. And that’s how I got to pair up with all these amazing experts is because

They’re the experts in their field and we’d love to work together and help dental teams really get to their next pinnacle.

Brett Allen (04:14)

That’s awesome. Okay, so hygienist, okay. And Dana, can you give us your background?

Dana Watson (04:18)

Hi, I’m Dana Watson.

Yeah, hey, I’m Dana Watson. I’m from Nashville, Tennessee. I am ⁓ one of the dreaded dental spouses that you hear all about. ⁓ It is one of my missions and goals in life to overcome the poor reputation of the dental spouse. I wrote a book about it, Shameless Plug, Married to Dentistry, ⁓ Lessons in Life, Love and Leadership, because there are…

Brett Allen (04:27)

Ha ha.

Dana Watson (04:44)

A million things we can do different as spouses to be better leaders. But my real passion is helping team members grow into better leaders. know, defining and cultivating the culture of the practice is everyone’s job, but there has to be leaders on the team that want that growth and that have the ability to cultivate. So my passion is growing better leaders, better communication with your teams to set that culture.

in place to where you want to come to work every day and you don’t dread coming to work every day. And I’m so honored to work with these three other ladies, ⁓ powerhouses and dentistry. And ⁓ we can’t wait to tell you more in this episode about what COLLABricon can bring to your team.

Brett Allen (05:30)

Yes, awesome. So office management, spouse management maybe. Awesome. And then our last awesome person, Lois, can you tell us about you? I’m sure everybody knows.

Dana Watson (05:34)

Yes, yes.

Lois Banta (05:42)

Hey everybody,

I’m Lois Banta. I’ve been in the dental industry for almost 49 years. I actually started out as a terrified patient. And so my passion is the business side of dentistry and how the entire team plays a crucial role in growing a successful business. I love ⁓ people. love using, blending the people part with a little bit of humor and a lot of ⁓

how your numbers tell you a story. And I love working with these amazing women professionals. ⁓ Fun fact, we have done the research and have discovered that we are the only four women-owned founders in a company. yes, it’s a very cool milestone. And also we…

Brett Allen (06:27)

Whoa, that’s a cool milestone. That’s good.

Lois Banta (06:34)

truly, truly enjoy our working and friendship, our working relationship and our friendship. It’s just never met a group of professionals that I get along with so well consistently. So it’s really fun.

Brett Allen (06:46)

Thank you so much. Okay, so wow. As you guys, know, reputation precedes yourselves, all of you in this room, so well connected in dentistry and the value you provide your expertise. This is going to be a fun episode. ⁓ tell us, how did, how did, tell us the beginning of COLLABricon. How did this, how did you all four meet? How did you decide to come up with this event and tell us about

what this event is and why it’s so great. Emmy, I see you raising your hand. You go.

Emme Sanders, RDH (07:19)

Follow me, follow me.

Brett Allen (07:20)

Hahaha!

Dana Watson (07:21)

Hahaha ⁓

Emme Sanders, RDH (07:23)

I was fortunate enough to meet these three fantastic ladies at SEN as well. So if you don’t know about SEN, it’s Speaking Consulting Network, and it is a great place to really ground yourself with some amazing humans. Anyway, I met these three amazing humans, and as we cultivated our friendships, we bumped into each other at major shows.

Chicago Midwinter, ⁓ Denver, Tex, lots of major shows. And you look for somebody to have breakfast with or go to dinner with. And as we became friends, I would say, here I am teaching these hygienists all about the five peridonal pathogens that…

and the three that don’t even want to respond to parodontal therapy. And I get them all pumped up and excited. This is how we can identify disease and save our patients’ lives and how we can lower their risk for cardiovascular events, stroke, diabetes, and all that cool fun stuff. And then they go back to work and what happens? They can’t convey the message in the same way in which they heard it, they believed it, and they went with drive, but they can’t seem to get the assistant.

Lois Banta (08:29)

No.

Brett Allen (08:38)

Hmm.

Emme Sanders, RDH (08:38)

They can’t get

the spouse or the administrative or the dentist. Hey, this is what I’ve learned. Let’s do this. And what I found was Dana had the same problem. Lois had the same problem. Tia had the same problem. And we were like, well, why are we breaking everybody apart? Let’s put them all in the same room and let them learn all together, create dream and vision all together. And that was the burst.

Lois Banta (08:51)

Yeah.

Brett Allen (08:54)

Yeah.

you

Mmm.

Emme Sanders, RDH (09:08)

of Calabrocon.

Brett Allen (09:09)

I love it. I know you, go to some of these larger events like mid winter and, and New York and, ⁓ you have all these breakout sessions and, and especially if you bring the whole team, you’re all going separate ways. I love the idea. I love it. Yeah. Tia, go ahead.

Lois Banta (09:10)

test.

Tija Hunter (09:26)

Well, AbraCon doesn’t have a breakout. We, like Emmy said, we keep everybody together. So when they get excited, when they hear something that they’re like, my gosh, it’s an aha moment, they all have that aha moment together. It’s just, it’s not the separation. It is creating, you know, these action plans, which we help with to go back and really make an impact in their practice.

Brett Allen (09:52)

love that. And Lois, you had something to say?

Lois Banta (09:55)

Yeah, it’s about the realization that what I know in my tiny little pinky about the clinical side, my colleagues know massive amounts and vice versa. And in all of our discussions and meeting together, we realized that we all have the same issues just in different departments. And what we discovered

Tija Hunter (10:06)

Mm-hmm. Yes.

Brett Allen (10:06)

Hmm.

Lois Banta (10:16)

last year was when we kept everybody together. When we initially planned this meeting, we were gonna break out into different rooms and work on our things. And then we went, why are we doing that? That’s gonna continue to make us work as a silo. So we do have breakouts, but they’re in the room and the teams, the total teams break out together. And what we discovered is that even the dentist, the doctors leading their team in problem solving, the…

Brett Allen (10:28)

Mm-hmm.

Lois Banta (10:43)

things that we’re discussing during our conference. And it was really, really transformative and eye-opening and very, very exciting.

Brett Allen (10:52)

That’s awesome. And this is now the, this is year number two coming up, right? This is your second one. Let’s talk about that first one. What was it like? Where was it? How many, how many people came to that? What, what was your takeaways from it? It sounds like a huge mind blowing experience.

Lois Banta (10:57)

Number two. Yes.

Dana Watson (10:57)

Yes.

Lois Banta (11:07)

Thank you.

Tija Hunter (11:09)

You know, we, I’ll go first. the four of us worked very hard on creating this very first conference. And I don’t know that I can speak for you three, but for me, when it actually, when we executed it, when we actually executed the whole thing, to watch the teams go through their aha moments and looking at each other.

And like, wow, we didn’t even realize that they were coming to conclusions on their own. They were discovering issues that they didn’t know they had or, ⁓ you know, just the creative moment that they were all having together. Even though I helped put this together, watching them go through that was impactful for me. ⁓ absolutely.

Brett Allen (11:54)

Mm.

I it was rewarding,

Dana Watson (11:58)

Mm-hmm.

Brett Allen (12:00)

So what are some of the unique challenges that you guys like to tackle in these events? how does, yeah, tell us more about the methodology behind, okay, we’ve got everybody in a room. How do you make this work? And yeah.

Lois Banta (12:13)

Dana has a

really good example of the exercise that kind of launched everybody into that, into that direction. Dana, tell them a little bit about the voices of ⁓ leadership.

Tija Hunter (12:24)

⁓

absolutely.

Dana Watson (12:25)

⁓ Well, so we do a discovery exercise to begin with, which I don’t want to give too much away because that’s kind of the kickoff and the fun of it is ⁓ to hear individual team members’ thoughts and come together with the team. And you start seeing there’s always a pattern that either people thought, wow, I didn’t know I was the only one who felt this way or…

to really see that there’s a disconnect sometimes between the doctor and the team. So we do this discovery exercise. ⁓ And then every year it’s gonna change a little bit, but it’s gonna focus on those pain points, but one of them is communication. And last year we did an activity to find out what your real communication leadership voice is and how do you read your team members? ⁓ How do you learn to communicate better? How do I read between the lines of what they’re saying?

this is their communication style, so I need to understand their delivery is different than mine. What I need to do is be sure that I’m hearing what they’re really saying. And same for me, being a leader or even a team member in the practice. I want to be sure that my message is being conveyed, so I need to be more self-aware of my communication style. ⁓ What’s my level of clarity in my communication style? So we do things like that. So not only are you working on yourself, but you’re

working on being a better you, but you’re working on also being a better receiver of your team members. And I think you just start, you’re up there talking about it you’re seeing their eyes and you’re seeing and they’re whispering and everyone’s like, I’m getting that. I’m seeing that for us to have that kind of dream that we want to make a difference in the members, ⁓ everyday working lives, the culture of the practice.

Brett Allen (13:49)

The next one is the estimate of error of the receiver and the speed of the burst.

Dana Watson (14:13)

⁓ You know that when you have a great culture and you have happy team members, you’re going to be more productive. You’re going to sell more dentistry. You’re going to have the kind of environment that patients want to come to. So it’s so far reaching the tiny little nuances that we work on. ⁓ Just create a web of difference for the patients and for the team. So we got to see that unfold in real life. And it’s like, we had a dream and there it is. It happened just as we hoped it.

Brett Allen (14:38)

That’s really cool. That’s really cool.

Dana Watson (14:43)

It was, and we’ve just been so excited about this year ⁓ just to see what comes of it. But our hope is that teams like this is where we want to be every November because we take this in January and we grow and we come back and we share, Hey, guess what we did this year? Here’s where we grew. ⁓ We knocked it out of the park on our goals and our production. So this year we’re going to focus on this. Our hope is that it’s a recurring place for teams to land.

Brett Allen (15:08)

Hmm.

Dana Watson (15:10)

to get ready for their best year ever, which is always the next year coming up, right?

Brett Allen (15:14)

I love that. you’ve strategically placed it towards the end of, well, kind of middle of Q4, but prepping for the next year. The things that action items that teams can take home and start to implement for 2026. I can’t believe we’re almost, Yeah, go.

Dana Watson (15:20)

Yeah.

Lois Banta (15:23)

Mm-hmm.

Dana Watson (15:23)

Yeah.

Yes, we want to give measuring tools. Yeah.

Emme Sanders, RDH (15:30)

And I, yeah, and

I would just wanna add that when you’re in this room, so imagine, I wanna give you a visual clue here. Large ballroom with tables around, so each table has their team. Then when you break out to have these discovery exercises, you have four coaches that, we don’t leave you. We’re walking around.

Brett Allen (15:43)

Okay.

Lois Banta (15:58)

Okay.

Emme Sanders, RDH (15:59)

We’re mingling with you. are listening to your conversations. We are adding or inputting ideas. Did you think about this? Okay, great. Then put that down on your action item. It is amazing. And one of the things that we want to have right there at our fingertips are additional resources that we can land right on the team as they’re discovering that’s what they need. Boom, here’s the resource.

Brett Allen (15:59)

Good exercise with you.

Lois Banta (16:03)

and

Brett Allen (16:21)

Here’s the

resource. let’s talk about that a little bit. Or Tia, did you have something to say on that?

Tija Hunter (16:30)

was just going to say it’s not only just us walking around the room, but we’re all presenting together. A presentation is led by one particular team member, but we’re all up there because we all have an opinion, a thought, a tool, a little tidbit that we can throw in so that we’re all presenting together on any given topic.

Emme Sanders, RDH (16:35)

Mm-hmm.

Lois Banta (16:43)

Mm-hmm.

Dana Watson (16:46)

Insight.

Brett Allen (16:54)

that.

Lois Banta (16:54)

And

we are the example of why it takes that village. So because we represent all sides of dentistry, want to be able to present as a team, as an example of why they want to work as a team together. And communication, what Dana was talking about, is the common thread. The common conundrum dental offices have is not communicating effectively, whether they’re on the admin side, the doctor side, the spouse side, the clinical side.

Brett Allen (17:00)

Hmm.

Hmm.

Lois Banta (17:24)

They all have conundrums or challenges in effectively communicating across departments. And if you think about a dental office, just by sheer nature of the design of the office, walls separate the departments. And so we want to create an environment where it encourages collaboration from the minute we start.

Brett Allen (17:40)

Hmm.

Lois Banta (17:46)

So the minute that we end and to add cherry on top of the Sunday, we encourage our sponsoring partners to attend the meeting in the room with us so we can call on them when questions happen so that they can interact while we’re breaking into these total team breakouts. We want them involved there. We don’t just invite anybody. These are handpicked invited sponsoring partners that we know we’re going to be able to make an impact for the people attending our conference.

Brett Allen (17:56)

Mmm.

That’s awesome. So I imagine one question that’s coming to mind for me is as you get these four powerhouses in the room trying to create this awesome event, each coming from a different angle, how do you come up with the curriculum or like how the event will flow and what you need to focus on? So I know it’s going to be impactful for the practices that attend. But yeah, guide us through that. Like what’s the methodology here with the event?

Lois Banta (18:44)

⁓ who wants to kill?

Dana Watson (18:46)

Okay.

Emme Sanders, RDH (18:47)

go and I’m sorry

Lois Banta (18:48)

you

Emme Sanders, RDH (18:48)

I’m so talkative but here’s what here’s what we do the four of us as we go in and we have our private clients we are prepared for anything and I think we we can all agree we’ve seen it all so the content that we have prepared is for anything and everything that a dental practice is going to come up with that they’re going to need and then we can pull from our experience

Brett Allen (18:49)

No, it’s

great.

Lois Banta (19:03)

Mm-hmm.

Brett Allen (19:09)

you

interest.

Lois Banta (19:16)

Mm-hmm.

Emme Sanders, RDH (19:16)

These

are the solutions and then we talk, guide you through how to overcome that challenge or that hurdle or how to implement whatever technology you’re wanting to implement. We come prepared. Now, is there an outline? Absolutely, there’s an outline. But it is driven probably a good 40 to 60 % by the attendees.

Lois Banta (19:39)

Yes. In fact, this year we’re introducing a panel discussion specifically focused on the conundrums that they experience on a daily basis. And so our panelists are coming with their area of expertise to be able to impart some wisdom to our ⁓ people who attend our meeting.

Brett Allen (19:40)

Hmm, interesting.

cool.

Mmm.

I love that. That’s really cool. It sounds like the agenda is, I don’t know the percentages, but it sounds like you have speakers or you have each of you speaking and then you have an engagement portion where it’s a group exercise type of collaboration, collaboration, right? Yeah. that’s so, that’s so great. That’s so great. In your experience from last year and working individually with your clients, ⁓

Emme Sanders, RDH (20:14)

Mm-hmm, that’s right.

Dana Watson (20:14)

Yeah, perfect.

Lois Banta (20:14)

Yes.

Dana Watson (20:15)

Perfect description.

Lois Banta (20:17)

That is perfect.

Brett Allen (20:25)

What are some of the big challenges that practices face? And walk us through what that’s like at the event, helping them solve that. Does anyone have an example of a big challenge that seems to be common?

Lois Banta (20:40)

Well, there’s an ongoing

challenge in our industry right now is hiring, training and trusting good team members. And the thought process that is in the industry right now is we can’t find good people, which is absolutely not true. we have to find the right people in the right way, writing the right ad. It starts with, it starts with that vision. And, and I know that all of us are experiencing that with our current client base.

Brett Allen (20:45)

Hmm.

Right. I hear that all the time.

Dana Watson (20:55)

Yeah.

Brett Allen (21:02)

Mm-hmm.

Lois Banta (21:08)

One of the biggest ⁓ and toughest challenges for them to overcome is we can’t find good people, which the good people are out there. You just have to attract the good people.

Brett Allen (21:17)

Hmm. I love that. That’s a good, yeah. If I were that, I can think of several that I should send to this event because they have that question. Yeah. Tia.

Lois Banta (21:26)

Yeah. Yes.

Tija Hunter (21:29)

You know, ⁓ we already mentioned that communication is huge or really lack of communication. One of the things I talk about that I’m passionate about is documentation because I think when people hear documentation, they think chart notes. And there’s so much more from the front to the back and back to the front that we need to be documenting that we just aren’t. We just don’t know what we need to be documenting.

Brett Allen (21:36)

Mm-hmm.

Lois Banta (21:40)

yeah.

and

Tija Hunter (21:57)

And so for me, it’s giving practices tools so that they understand everything they have to do for that. What are some of the things you other ladies can bring up? Emmy, you’ve got communication.

Emme Sanders, RDH (22:11)

Yeah, communication is the number one complaint across dental practices across the country. So I think we’re clear on that. Another big obstacle that are in dental teams path besides communication and staffing is implementation of technology or how they want to serve their patients. And so one of the things that we love to talk about is, okay, if you want to implement this, let’s say it’s a period protocol.

Lois Banta (22:27)

Mm.

Brett Allen (22:28)

Mmm.

Emme Sanders, RDH (22:39)

This would be the steps that you need to take. This is how long you need to prepare that it’s going to take you to get there. What are the missing pieces? We help you discover what’s missing so we can close the gap to help you really achieve the goals that you and your team want to hit.

Brett Allen (22:59)

Oh, I love that. So many times we come to these awesome events and we hear all these amazing speakers and we’re overwhelmed with the information and the action items and then we go home and maybe we remember one thing and actually implement it, right? It sounds like with Collabricon you guys have figured out a way to help them take action once they get back.

Lois Banta (23:21)

Well, we also figured out a way to follow up with them after the meeting. So we do inspect what we expect during that meeting and we follow up and help them follow through.

Brett Allen (23:24)

⁓ good.

Ooh, I love that.

That’s so great.

Emme Sanders, RDH (23:33)

So

I followed up with the team from last year. I was just talking to them on the phone this past week. And they said they could not believe how much they have gotten accomplished. And it is all only July. was July last week. And they couldn’t believe that it’s only half the year and they’ve gotten so much accomplished. And it’s all because they sat down, discovered what they needed, what they wanted to achieve, and how they were going to do it. Then when they got to work, all they had to do was implement.

Brett Allen (23:49)

Yeah.

Emme Sanders, RDH (24:03)

and they’re doing it and have exceeded their own expectations.

Brett Allen (24:03)

that.

Lois Banta (24:07)

And Dana has a great story about the spreadsheet that was sent to you from the office.

Brett Allen (24:07)

I love it.

Dana Watson (24:08)

Were you good?

Yeah.

We had practices with only four people and we had practices with nine or 10 or 11 locations. I can’t remember. ⁓ So no matter what the size of the team, there were takeaways. And one in particular took our discovery exercise into these nine other offices and created a spreadsheet.

Lois Banta (24:27)

you.

Dana Watson (24:36)

sent it back to me and said, I’ve analyzed everything over nine practices. What do you think about this?

Brett Allen (24:41)

Wow

Tija Hunter (24:42)

She’s kept it up. She’s still doing it.

Lois Banta (24:42)

Did she send it to you again? She sent you another

Dana Watson (24:44)

She has

kept it.

Lois Banta (24:45)

one. Yeah, she sent you another one updating on their progress. It was amazing. That’s what gets us excited.

Dana Watson (24:47)

Yeah, yes, yes. mean,

Tija Hunter (24:49)

Yes.

Brett Allen (24:51)

That’s awesome.

Tija Hunter (24:52)

I don’t think.

Dana Watson (24:54)

there’s kind of this just built in accountability with this type of meeting because you’re all making the commitment together and the doctors there. That’s our preference is that the entire team and Dr. Come, that’s when it’s going to be a most transformative for practices. ⁓

But the accountability factor, even if you’ve got that one or two that are kind of slacking off, you’ll always have the drivers because everyone was there together knowing what the expectation was, knowing what the action items are, knowing what their deadlines are, and knowing that we’re going to check up on them and see how they’re doing.

Brett Allen (25:17)

Hmm.

That’s so great. Yeah, yeah.

Tija Hunter (25:28)

Well, I think back to what you were saying, Dana,

we give them tools. We actually provide tools for them and systems for them and almost a hand holding. This isn’t a conference you just attend to and go and you don’t even remember who the speaker is. We actually give you the tools and that’s a great testament to what that particular participant did that we gave her the tools and she actually went back and used it and what she was able to create from it was absolutely amazing.

Dana Watson (25:57)

Yeah.

Tija Hunter (25:58)

So I think we’re different in that way too. We just don’t talk to you and say goodbye. We actually handhold you and, you know, we want you to succeed. We want you to do good.

Lois Banta (26:04)

Follow it.

In fact, there have been a few offices who have reached out to us and said, can you come to us? So we created an arm of Collabricon called Collabricoaching. And it has created this ripple effect of offices that see this one idea as a ripple effect to many ideas. And that’s the thing that it gets us really giggly excited because it’s working.

Brett Allen (26:11)

That’s so great.

Hmm.

Lois Banta (26:40)

That’s the thing that that springs us on to do it again.

Brett Allen (26:45)

That’s so great.

Dana Watson (26:46)

And as soon

as we have time, this will become a podcast as well, but we’re just very busy.

Tija Hunter (26:50)

Yeah. Right.

Lois Banta (26:52)

We’re very busy planning this.

Brett Allen (26:53)

I imagine the value that you could share on that podcast would be awesome. I love that you talk about that, Lois. I’m wondering, there, is there opportunities in that conversation for marketing? Do you guys talk about marketing at Collaboracon?

Lois Banta (27:14)

is a huge arm to that because it’s what you do internally and externally that will grow your practice. And marketing is a huge topic, absolutely.

Brett Allen (27:20)

Mm-mm.

⁓

good, good. I’d love to be, and we talked about this before the show. ⁓ I’d love to be in that room and give some, share some expertise. ⁓ I love that you, yeah, so I’m gonna explore sponsoring you guys. If you’re going to COLLABricon, you’ll probably see Marketing32 there. You’ll probably see me there. We’re still coordinating this because it’s new to me, but. ⁓

Lois Banta (27:32)

Well, there’s a lot of terrible. Yeah.

Dana Watson (27:32)

Love it.

Tija Hunter (27:34)

We would love it.

Lois Banta (27:43)

Thank you.

Brett Allen (27:47)

Yes, ⁓ marketing is huge. I love that you make that connection, Lois, about internal and external marketing. think there’s so many, there’s good marketers, don’t get me wrong, I’m not saying marketing third is the only one, but there’s a lot that just focus on driving leads and then that’s where they stop. And so it’s like, do we integrate these leads with the practice? What’s the process behind integrating a marketing team that you’ve hired?

Lois Banta (27:53)

Yes.

Great.

Right.

Brett Allen (28:15)

And

how do we track all of that through from marketing dollars spent to production generated?

Lois Banta (28:21)

You know, we don’t

want to market for the sake of marketing. We want the messaging behind the marketing to mean something. And that’s very important to all four of us.

Brett Allen (28:24)

Yes.

Yes.

I love that.

Tija Hunter (28:31)

And

I think too, we handpick our sponsors. We handpick the people that we have worked with, that we are comfortable with, that we believe in, because we just don’t want our people going anywhere. We want them to trust us to say, are reputable people and they’re gonna give you the best services. So therefore we kind of pick and choose who we want to.

Brett Allen (28:56)

I love-

Tija Hunter (29:00)

represent us and us to represent them.

Brett Allen (29:04)

Yeah, I love that. You’ve vetted people. It’s not just this big exhibitor room with all these tables of who knows what has paid to be in that room. And it’s just a pure money revenue path for the event. It’s truly about the value for at COLLABricon.

Lois Banta (29:11)

Nope. Yep.

Dana Watson (29:13)

Right.

Lois Banta (29:20)

It’s, they bring an interactive

approach just like we do. And we welcome that. We want that.

Brett Allen (29:27)

That’s great. Well, you guys, this has been such a fun, I mean, look at this, a half hour has flown by. Lois, you talked about ripple effect. Yes, part one, part two. Yes, maybe we should do a part two. Lois, you talk about ripple effect. My process for the show is I always, if there’s one golden nugget we can share with our listeners that could have an epiphany ripple effect to other aspects of their practice, what would be?

Tija Hunter (29:34)

Part one and part two.

Lois Banta (29:36)

Yeah, the ripple effect.

Yeah.

Brett Allen (29:55)

And we could each take a moment and go around the room here. What would be that one gold nugget you could share that would help our listeners have that epiphany? It’s like, ⁓ yeah, I need to dig more into that.

Lois Banta (29:58)

Mm-hmm.

⁓ I think the secret is in the handoff. That’s my golden nugget is the secret is in the handoff. So no matter what department is handing off to another department, that messaging creates that ripple effect for the patient.

Brett Allen (30:13)

Okay.

Mmm.

Great, yeah, that’s powerful. I guess we’ll go Dana next. What’s your goal nugget?

Lois Banta (30:25)

That’s my.

Dana Watson (30:29)

Okay.

My golden nugget is be aware of the energy you bring into the room. Because it’s going to be contagious to your team. It’s going to be contagious to the patients. It’s going to set the tone. So be always aware.

Lois Banta (30:36)

Good point.

Brett Allen (30:37)

Hmm.

Yeah, you can feel that when someone’s not in the right space and they just bring that energy in. It’s hard to be conscious and aware of that, that you’re bringing that too. I’m glad that you talk about that. Emmy, what’s yours?

Lois Banta (30:45)

that’s a good one.

Dana Watson (30:47)

Yeah.

Yeah. Yeah.

Emme Sanders, RDH (31:00)

I’m going to say my golden nugget is the right answer. There’s more than one right answer and the right answer doesn’t always come from the leader.

Brett Allen (31:10)

Mmm. Yeah, let’s break down the pride. Tia, what’s yours?

Lois Banta (31:11)

like that.

Tija Hunter (31:17)

I think the most overlooked form of communication is documentation. And so I think, you know, when we learn to do that, it’s definitely part of that communication.

Lois Banta (31:22)

Thank

Brett Allen (31:22)

Mmm.

I love that, my business partner, he’s super organized. He compliments me well in that regard. And we have all of our processes documented operationally and everything. And he helps us stay on top of that. That’s a good advice. Well, you guys, it sounds like if you haven’t gotten your tickets to Collabricon, if you haven’t thought about attending this event and considering it with your budget, you should. There’s a lot of value here and I’m excited to talk more with these ladies about it.

Dana Watson (31:41)

you

Brett Allen (31:58)

⁓ So where do we send them? If they want to learn more, where do we send them? What’s the website?

Emme Sanders, RDH (32:06)

Yep, you can go to colabricon.com. You can find us on Facebook. We just did two ticket giveaways ⁓ for ⁓ a free ticket to Colabricon in Nashville. Go ahead, write it down on your calendar. It’s November the 14th and 15th in downtown Nashville. You are gonna love the hotel. You are gonna love the energy. You’re gonna love the learning. Go to colabricon.com, find us on social media, reach out. I’m happy to share. ⁓

an email or phone number, we put that in the show notes so that you can reach out and happy to help.

Brett Allen (32:39)

Yes.

Tija Hunter (32:42)

We are going to be at the ⁓ ADOM conference the beginning of next month and we are speaking there on Wednesday afternoon. I think there’s still just a few seats left open for that and we also have a booth so visit us at the booth and I hear we are giving away a couple of registrations just

Brett Allen (32:42)

Awesome.

Dana Watson (32:46)

Mm-hmm.

Brett Allen (33:01)

Okay.

great, I’m so glad you made that plug. We will make sure this is published before then so that it’s live for you guys. Well, this is so great. All of this information will be in the show notes so if you’re driving, don’t try to write it down and wreck your car. Well, head over to marketing32.com and click on the Marketing 32 show and you can find the episode and get all the details. But thank you again Tia, Emmy, Dana, and Lois.

Dana Watson (33:18)

Nope.

Brett Allen (33:30)

This has been such a great conversation and I’m super excited to promote COLLABricon with you. Thanks again for coming on the show.

Emme Sanders, RDH (33:39)

Thanks, Brett.

Tija Hunter (33:39)

Thank you.

Dana Watson (33:39)

Thanks, Brett.

It was a great time. Thank you.

Brett Allen (33:43)

Yeah, until next time on the Marketing 32 show, everybody have a great day and a great rest of your summer. Take care.